PressClub Global · Article.
BMW i Design Concept Cars.
Fri Mar 01 00:00:00 CET 2013 Press Release
Concept cars are design studies which hold a key importance for the BMW Design Team. The futuristic concepts created for the BMW i sub-brand provide a striking example. Their development represents a new take on premium mobility underpinned by a rigorous focus on sustainability. They also turn the spotlight on alternative drive systems, new materials and a very modern driving experience – the aim being to take the best of them all the way to series production.
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Susanne Giuliani
BMW Group
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Concept cars are design studies which hold a key importance for the
BMW Design Team. The futuristic concepts created for the BMW i
sub-brand provide a striking example. Their development represents a
new take on premium mobility underpinned by a rigorous focus on
sustainability. They also turn the spotlight on alternative drive
systems, new materials and a very modern driving experience – the aim
being to take the best of them all the way to series production.
BMW i3 Concept Coupe (2012).
The modern, clear and open design of the BMW i3 Concept Coupe
bears witness to the sustainability awareness that is a definitive
facet of the car’s premium character. Displaying a form language
specially developed for the BMW i brand, the overall look of this
three-door model conveys first and foremost dynamics and driving
pleasure. The elegantly flowing coupe roofline and the side window
graphic in a new interpretation of the “stream flow” design specially
developed for BMW i shape the look of the carbon body, which
immediately signals the car’s lightness, transparency and optimised
aerodynamic attributes. Inside, the hallmark BMW i sense of
spaciousness is combined with a specially created lounge atmosphere in
the rear with its two individual seats.
BMW i8 Concept Spyder (2012).
The sporty, emotion-led design of the BMW i8 Concept Spyder
unites lightness, dynamics and efficiency with an unusual aesthetic.
The combination of intelligent lightweight design and cutting-edge
hybrid technology helps the BMW i8 Concept Spyder on the way to
genuine sports car performance, while its fuel consumption figures
match those of a small car. The concept’s sporty, dynamic look is
achieved by large body panels, a hunkered-down stance and numerous
aerodynamic elements such as contact surfaces, spoiler lips,
AirCurtains and aeroflaps.
BMW i3 Concept (2011).
The design of the electrically powered BMW i3 Concept reveals its forte at first glance: this study represents the dynamic interpretation of a visionary car for the urban environment. Its futuristic one-box design couples maximum interior space with the smallest possible footprint. Thanks to this innovative set-up, the transparent design of the interior creates a sense of freedom and openness, and in so doing delivers an entirely fresh and expansive perception of space.
BMW i8 Concept (2011).
The design of the BMW i8 Concept lends aesthetic shape to the
perfect interplay of technology and aesthetics. Its form language and
low-slung silhouette radiate a sense of dynamic prowess. Large windows
and exposed aerodynamic features reveal an unobstructed view of the
innovative lightweight design of the study, underscoring its
commitment to maximising efficiency. Its athletic character is also
reflected in the state-of-the-art design of the interior,
distinguished as it is by a scrupulous driver focus and the use of
renewable raw materials.