PressClub Global · Article.
On perfection in composition. A portrait of Anders Warming.
Tue Mar 01 14:43:00 CET 2016 Press Release
Since January 2011, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars. Barring a short gap, Danish-born Warming has spent his entire professional career with the BMW Group: from Designworks – A BMW Group Company via BMW Design to MINI Design.
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Nadja Horn
BMW Group
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Since January 2011, Anders Warming has held the post of Head of MINI
Design. His career path has been the realisation of a childhood dream:
Warming never wanted to do anything else but design cars. Barring a
short gap, Danish-born Warming has spent his entire professional
career with the BMW Group: from Designworks – A BMW Group Company via
BMW Design to MINI Design. The hallmark of his work is the greatest
possible precision coupled with creativity. His aim is always to
produce a virtuous equilibrium, be it between engineering skill and
aesthetics, intellect and gut instinct, or hand and heart.
His philosophy: design as a skilled
craft.
Anders Warming sees design as the perfect balance
between engineering skill and aesthetics, and he believes art to be
the link between these two poles. Only through art can design come
into being. He views automotive design as a virtuosic handcraft in the
literal sense – a work created by hand. That is why he assigns great
importance to the sketching phase: in the development process the
sketch is crucial to the entire shape of the design. Authenticity also
plays a pivotal part in his work. The vision of a vehicle should be
comprehensible and should speak to people not only on an intellectual
but also an emotional level. He learnt his craft at two of the motor
industry’s most famous training establishments: the Art Center College
of Design in the Swiss town of Vevey and the Art Center College of
Design in Pasadena, California.
His source of inspiration: expressive creativity.
Anders Warming derives his imaginative power from the act of
creation itself. Be it music or paintings, he loves creating things.
When he sets out to paint, he doesn’t draw an initial sketch but
simply allows the image to take shape. Here he savours the magical
moment of looking at a blank canvas and deciding exactly what he wants
to express through his art. For every stroke of the brush adds a
permanent element to the work: unlike drawing on a computer, when
you’re painting there’s no “undo” button.
On the personal side.
Music plays a defining
role in Anders Warming’s private life – whether as listener or
musician, on the guitar, at the piano or behind the microphone. He
also enjoys talking to young people who aspire to a career in car
design, helping them by passing on his insights into the challenges of
the industry.