BMW at the 2009 Frankfurt Motor Show.

BMW proudly presents the future of Sheer Driving Pleasure: Innovations for the ongoing reduction of fuel consumption and emissions together with a further increase in driving dynamics and performance – these are the highlights of BMW’s presentation in the new Fair Hall 11 at the 2009 Frankfurt Motor Show. Thanks to BMW EfficientDynamics, the world’s most successful manufacturer of premium cars has reduced the fuel consumption and CO2 emissions of its fleet in Europe by more than 25 per cent within just two model generations, at the same time enhancing Sheer Driving Pleasure to an even higher standard than ever before. At the Frankfurt Motor Show from 15–27 September 2009, BMW is presenting new models and future-oriented concepts providing all the features and ¬technologies for an ongoing process of development into the future. BMW EfficientDynamics is already a standard feature in every new BMW setting the foundation for a wide range of innovations for even lower emissions and even greater driving pleasure in the years and decades to come. The BMW Vision EfficientDynamics concept car, for example, being presented to the world public for the first time at the 2009 Frankfurt Motor Show, clearly represents the objectives and the potentials of this development strategy in concentrated form. Indeed, this car reduces both energy consumption and CO2 emissions in an unusually effective manner, all the way to an absolutely clean motoring experience without using even the smallest amount of fossil fuel. And at the same time it offers all the performance of a thoroughbred sports car. This outstanding concept car comes with the widest range of BMW EfficientDynamics technologies ever seen, extending from the combustion engine with its outstanding efficiency through intelligent energy management and BMW ActiveHybrid technology with innovative electric storage technology all the way to lightweight engineering and consistently optimised aerodynamics. These many features of BMW EfficientDynamics are also to be found in individual combinations on BMW’s various production models, the 2009 Frankfurt Motor Show providing the venue for the world debut of BMW’s first hybrid production cars. The BMW ActiveHybrid 7 Luxury Saloon and the BMW ActiveHybrid X6 Sports Activity Coupé, for example, use an intelligent combination of the combustion engine and electric drive tailored specifically to each model to provide both an exceptional driving experience and truly impressive efficiency all in one. BMW offers innovative and trendsetting opportunities to enjoy Sheer Driving Pleasure at its best also in two other world debuts: The BMW X1 is the first car to carry over the features and characteristics of a BMW X model into the compact premium segment and, in an equally unique manner, the BMW 5 Series Gran Turismo combines generous and luxurious space and outstanding function with a truly stylish and elegant look. The new Fair Hall 11: the ideal venue for Sheer Driving Pleasure. At the 2009 Frankfurt Motor Show BMW is introducing a new style of vehicle presentation impressively turning the motive of Sheer Driving Pleasure into reality: The new models are presented in an active driving environment on a circuit several hundred metres in length and encompassing the entire exhibition area. For the first time this enables visitors to experience the design and the actual look of the cars presented in motion. This exceptional presentation of Sheer Driving Pleasure is only possible at BMW’s new venue at the Frankfurt Show in Fair Hall 11. The new building is very easy to reach by visitors directly from the new Main Entrance to the Frankfurt Fairgrounds. On the ground floor of the most modern fair hall in Europe the BMW Group has more than 12,000 square metres or almost 130,000 square feet of exhibition area at its disposal, for the first time providing the facilities required for the BMW, MINI and Rolls-Royce brands making a joint presentation under one roof at the world’s leading car exhibition. The BMW Group is combining the joint presentation of the three brands with a wide range of initiatives. Hosting the ZEIT Conference, for example, the BMW Group is providing a forum for discussing issues of sustainability and other topics of overriding significance to society. Immediately adjacent to Hall 11, the Junior Campus offers children from 3–13 the opportunity, as the youngest visitors to the Frankfurt Motor Show, to discover the fascinating world of mobility and sustainability.