PressClub Belux · Article.
Quand l'art et l'innovation fusionnent : La BMW i5 Flow NOSTOKANA.
Thu Feb 29 19:00:00 CET 2024 Communiqué de presse
+++ Hommage à la BMW Art Car par Esther Mahlangu +++ Première mondiale à Frieze Los Angeles +++ La technologie de changement de couleur réinterprète les ornements distinctifs +++ Des couleurs et des motifs complexes illustrent le potentiel futur des véhicules personnalisés +++
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Jeroen Lissens
BMW Group
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Author.
Jeroen Lissens
BMW Group
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Munich/Los Angeles. The BMW Group presents a fusion
of art and innovation at the Frieze Los Angeles art fair in the form
of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines
colour-change technology developed by BMW with the artistic language
of South African artist Esther Mahlangu. The designer piece, with
sections of attached film that can be electronically animated,
embodies the latest development in colour-change technology for
vehicle surfaces in cooperation with E Ink. The BMW i5 Flow
NOSTOKANA celebrates its world premiere at the fair opening on 29
February. The contemporary tribute recalls the BMW Art Car designed
by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history
of the BMW brand and continues the story of our global cultural
engagement in a unique way. It combines art and design through
progressive technology. Here, technology itself becomes art,” says
Adrian van Hooydonk, head of BMW Group Design.
In 1991, Mahlangu designed the 12th BMW Art Car, based on a
BMW 525i – becoming the first woman and first African artist to do
so. “Her art inspired me years ago, back when the concept of colour
change on a car was just an idea in my head,” says Stella Clarke,
Research Engineer Open Innovations at the BMW Group. „Now, being
able to realise this idea, and work with Esther Mahlangu, is
absolutely surreal.” The 88-year-old artist’s signature colours and
geometric patterns are perfect for bringing the innovative Flow
technology to life in the BMW i5. The versatility of the
electrophoretic colour changes makes the fully-electric sedan a
dynamic work of art. “It is fascinating to me to see how modern
technology can expand my art and make it accessible to a completely
new audience,” says Mahlangu.
Mahlangu’s art meets cutting-edge
technology.
In the BMW i5 Flow NOSTOKANA, which is
named after Mahlangu’s first son, sections of film that can be
electronically animated are applied, with two strips each across the
roof, bonnet and rear section, as well as the vehicle’s sides. Like
an e-book reader, there are several million microcapsules in each E
Ink film. The structure and arrangement of the colour particles they
contain can be changed by applying an electric voltage. This allows
the typical colours and patterns of Mahlangu’s art to be generated
in constantly changing compositions.
The animations are also accompanied by an equally
extraordinary sound, specially composed by Renzo Vitale, the BMW
Group's Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To
combine the soundscape of the BMW brand with that of the South
African Ndebele culture, Vitale used sequences from Mahlangu’s
voice, as well as the sound of the feather brushes she used for
painting. These were combined with sounds produced by the colour
pencils employed in the BMW design studio and the acoustic signal
heard as feedback when operating the BMW i5’s touch display. This
created a sound mix that starts off softly at the beginning of each
colour change and increases in intensity as the animation progresses.
To accurately recreate every detail of the complex
ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349
sections of film, each of which can be individually controlled. The
laser cutting process used to trim the film and the electronic
control design were developed in partnership with E Ink. The
adaptation of the technology for curved surfaces, as well as the
programmed animations, are all BMW Group in-house developments.
Overall, colour-change technology is developing rapidly. The
BMW iX Flow featuring E Ink presented in 2022 had the ability to
switch from white to black at the push of a button. This was
followed just one year later by the first multi-coloured
implementation. The 240 sections of film applied to BMW i Vision Dee
were able to display up to 32 colours. This latest phase of
development now enables even more colours and patterns. At the same
time, the sections of the film are more robust – which could make
potential future series production easier. However, for the time
being, the BMW i5 Flow NOSTOKANA will remain one of a kind.
Tribute to a pioneering artist and her
work.
As a globally respected artist, Esther Mahlangu
is known for her Ndebele paintings, whose ornamentation originally
symbolised major events or festive occasions. Mahlangu separated the
designs from their original meaning and transferred them for the
first time to canvas, carpets and everyday objects, thus preserving
them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting
this artistic language.
In presenting this designer car at Frieze Los Angeles, BMW
continues its long-standing cooperation with the renowned art fair.
At the same time, the BMW Art Car that formed the basis for this
tribute will also be on display in South Africa for the first time
in over 30 years as part of the exhibition hosted by the Iziko
Museums of South Africa and the BMW Group in Cape Town “Then I
Knew I Was Good at Painting”: Esther Mahlangu. A
Retrospective. The exhibition, which runs until 11 August 2024,
honours the life’s work of one of South Africa’s most influential
artists and cultural ambassadors.
In Los Angeles, BMW will once again be presenting Frieze Music
in collaboration with Frieze. Since 2019, the joint initiative
between the two partners has brought together a large group of
musicians at the intersection of music and art. The event’s return
to Los Angeles will be celebrated on 29 February with a live
performance by Sudan Archives at the Hammer Museum.
If you have any questions, please contact:
BMW Group Corporate Communications
Steven Woerns
Press spokesperson, BMW Group
Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com
Prof. Dr. Thomas Girst
Head of BMW Group Cultural
Engagement
Telephone: +49-89-382-24753
Email: Thomas.Girst@bmwgroup.com
CO2 EMISSIONS & CONSUMPTION.
BMW i5 eDrive40:
Power consumption combined in WLTP cycle:
18.9 - 15.9 kWh/100 km
Electric range in WLTP cycle: 497 – 582 km
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