PressClub Belux · Article.
BMW Motorrad presenteert de BMW M 1000 RR als het jubileummodel M RR 50 Jaar M.
Fri May 20 00:05:00 CEST 2022 Persbericht
Exclusief speciaal model met de krachtigste letter ter wereld.
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Jeroen Lissens
BMW Group
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Author.
Jeroen Lissens
BMW Group
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Munich. To mark the 50th anniversary of BMW M GmbH,
founded in 1972 as BMW Motorsport GmbH, BMW Motorrad presents the M
1000 RR 50 Years M anniversary model in Sao Paulo Yellow finish and
with the historic 50 Years BMW M emblem. With its striking M
colours, this anniversary model lives up to the M philosophy and the
racing spirit from almost 100 years of motorcycle construction by
BMW Motorrad and 50 years of BMW M vehicles. The M RR 50 Years M is
therefore fitted with the M Competition Package as standard. In
addition to the extensive M milled parts package and the exclusive M
carbon package, both a lighter swingarm in silver anodised
aluminium, the unlock code for the M GPS laptrigger as well as the M
Endurance chain, pillion package and pillion seat cover are part of
the standard equipment.
M - the most powerful letter in the world.
At the end of 2018, BMW Motorrad already introduced the successful BMW M automobile range strategy for motorcycles and has since been offering M special equipment and M Performance
Parts. The BMW M 1000 RR - known as the M RR for short - finally celebrated its world premiere in September 2020 as the first M model from BMW Motorrad based on the S 1000 RR.
Today, as in the past, BMW Motorrad follows the philosophy of the
most powerful letter in the world: M is synonymous worldwide with
racing success as well as the fascination of high-performance BMW
models and is aimed at customers with particularly high demands for
performance, exclusivity and individuality. Last but not least, the
BMW M RR has also been the base bike for the BMW Motorrad World SBK
Team since 2021, as well as many other racing teams around the world.
BMW Motorsport GmbH and BMW M GmbH (since 1993).
The BMW Motorsport GmbH was founded in 1972 with the idea of
uniting all BMW motorsport activities under one roof and building up
high-performance racing vehicles and racing engines for motorracing.
The BMW 3.0 CSL (CSL = Coupe Sport Light Construction) made its
debut as the first racing car of BMW Motorsport GmbH in 1973 and on
the occasion of the foundation of BMW Motorsport GmbH, Robert A.
Lutz, member of the Board of Management of BMW AG for Sales in 1972,
stated at the time: "A company is like a human being. If it
does sports, it stays fit, enthusiastic, more effective and powerful."
The BMW 3.0 CSL made its debut in the European Touring Car
Championship in the 1973 season, and with it a racing team's uniform
appearance in the three BMW Motorsport colours of blue, violet and
red on a snow-white background that is still defining to this day.
This colour scheme in the updated version Blue - Dark Blue - Red
determines the appearance of the BMW M logo and the BMW M vehicles
until today.
The legendary colour scheme can already be found on the first
BMW M vehicles developed for the road in the second half of the
1970s and also characterises the racing vehicles to come and their
motorsport successes. For example, in 1978 the M1 super sports car
and from 1980 onwards the Formula 1 racing cars with which Nelson
Piquet won the Formula 1 World Championship in 1983.
From the Isle of Man to Dakar - BMW Motorrad and motorsport.
But it is not only since 1972, and not only in BMW automobiles,
that the BMW brand has been driven to win. Outstanding racing
successes and innovations also stem from motorsport. Even in the
first decades of the company's history, BMW and motorsport were
linked with unforgotten names such as Ernst Jakob Henne and Georg
"Schorsch" Meier. The legendary victory of
"Schorsch" Meier with his supercharged BMW in the 1939
Senior Tourist Trophy on the Isle of Man is unforgotten.
And in 1976, exactly 37 years later, Helmut Dähne and Hans
Otto Butenuth celebrate fifth place in the Production TT. In this
class up to 1000 cc they set the fastest time with their BMW R 90 S,
but due to a handicap rule that applies there, they were listed in
fifth place in the classification behind two 250cc and two 500cc
machines. Nevertheless, given the fastest time, this fifth place was
celebrated like a victory.
75 years after "Schorsch" Meier's success in the
Senior TT, Michael Dunlop succeeds again in 2014 on the BMW S 1000
RR. And in the years that followed, the RR left its unmistakable
mark on the Tourist Trophy with further victories.
But the BMW M colours are also represented on BMW motorcycles
off the beaten track. For example, on the BMW GS factory bikes with
which Hubert Auriol and Gaston Rahier dominated the Paris-Dakar
Rally in the early 1980s.
Like no other BMW motorcycle to date, the M RR 50 Years M
model carries this historic motorsport DNA within it. This
exceptional motorcycle can only be ordered between 21 May and 30
November 2022.
You will find press material on BMW motorcycles and BMW
Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Gerhard Lindner, BMW
Motorrad Communication
Telephone: +49-151-601-53472, gerhard.la.lindner@bmw.de
Tim Diehl-Thiele, Head of Communication BMW
Motorrad
Tel.: +49-151-601-57505, tim.diehl-thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and
BMW Motorrad
Tel.: +49-151-601-35108, jennifer.ruckenbrod@bmwgroup.com
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger
vehicles and more than 194,000 motorcycles worldwide. The profit
before tax in the financial year 2020 was € 5.222 billion on
revenues amounting to € 98.990 billion. As of 31 December 2020, the
BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on
long-term thinking and responsible action. The company set the
course for the future at an early stage and consistently makes
sustainability and efficient resource management central to its
strategic direction, from the supply chain through production to the
end of the use phase of all products.
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