Historic records for BMW Group Belux

BMW is for the first time in history the market leader in terms of registrations in Belgium +++ Record figures for MINI Belux +++ BMW Motorrad again market leader in Belgium +++ CEO Eddy Haesendonck: "The coronavirus is no excuse".

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BMW Group Belux closes 2021 with historic results. For the first time in the brand's history, BMW has been the national market leader in terms of new car registrations in Belgium for a full year.

Also for MINI, the year 2021 broke Belgian records with no less than 6952 cars registered. BMW Motorrad motorcycles completed the BMW trifecta, reaffirming its leadership in the Belgian market.

"An attractive range, a strong demand for more sustainable mobility and increased customer satisfaction are the main reasons for our success," says Eddy Haesendonck, CEO of BMW Group Belux.

Outlook

New car registrations reflect the number of cars actually delivered. The outlook for 2022 is also favorable. Eddy Haesendonck: "Our order book has never been as full as it is today. The coronavirus and the chip shortages are having an impact on the entire industry, but we have never used this as an excuse to lower the bar. On the contrary: more than ever, we have continued to invest in communication - increasingly digital - with customers. All customers who come to our network for maintenance are now entitled to free breakdown assistance for life. And for those who have to wait longer than expected for their new car, we have developed flexible financing solutions that allow them to replace a car that is quickly available without any application fees after 2.5 years with a 100% electric BMW, for example, depending on their mobility needs.

Electrification

The rapid electrification of the range is also worth noting. By 2023, BMW Group will have 25 electrified models, more than half of them fully electric. Today, no less than 40 percent of new car orders at BMW Belux are partially or fully electric.

"Customers, both business and private, are rightly making increasingly high demands on sustainable mobility," explains Eddy Haesendonck. "With the BMW Group, we are at the forefront. Not only in terms of emissions - think of our electric range or the eDrive zones where BMW hybrids automatically drive in electric mode in 10 Belgian cities - but also in terms of production. For example, BMW Group recovers the cobalt for its batteries directly from the mining companies in Australia and Morocco, in order to avoid social and ecological abuses. Sustainable mobility is more than what comes out of the exhaust pipe (or not).”

Offensive 2022 models

The new electric flagships, the BMW iX and BMW i4, continue the growth of electrification with the new BMW iX3. This fall, these models will be joined by the all-new BMW i7, the all-electric variant of a new generation of BMW's flagship, the BMW 7 Series.

In addition, the BMW 2 Series lineup will be expanded in February with the stunning BMW 2 Series Coupe. Next week, we will unveil the exclusive world premiere of the all-new BMW 2 Series Active Tourer at our headquarters in Bornem. The day after the world premiere in Bornem, this car will also be on display for the first time at all BMW dealerships in Belgium, where they are all organizing their own "Car Shows".

In 2022, BMW M GmbH will celebrate its 50th anniversary, unveiling not only the BMW M3 Touring, but also the impressive BMW XM.

Forecast for MINI

The year 2022 also promises to be full of new products and surprises for MINI. Starting in February 2022, the brand will turn to numerous special, limited and exceptional editions. MINI will also focus on building the new brand image around BIG LOVE.

In 2021, MINI did not only break sales records. There was also the first edition of the MINI Tour, the largest gathering of MINI fans ever organized in Belgium, with no less than 775 MINIs registered. In addition, the new MINI 3-door, 5-door and Cabrio were successfully launched, as well as the very limited MINI Electric mosaic Edition and the MINI Strip by Paul Smith.

BMW and MINI Autoshow

Despite the cancellation of the Brussels Motor Show, the start of the new year at BMW and MINI will not go unnoticed thanks to a whole series of actions at the 67 dealerships. These actions will be a flexible combination of a physical and digital offer, with fair conditions on almost all model ranges of the group's brands, not forgetting the launch of the brand new BMW 2 Series Active Tourer. (info to be found here: https://bit.ly/32XvsZL )

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMWGroup is the world’s leading premium manufacturer of automobiles andmotorcycles and also provides premium financial and mobility services.The BMW Group production network comprises 31 production and assemblyfacilities in 15 countries; the company has a global sales network inmore than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles andmore than 169,000 motorcycles worldwide. The profit before tax in thefinancial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforceof 120,726 employees.

The success of the BMW Group has always been based on long-termthinking and responsible action. The company set its course for thefuture early on and is making sustainability and resource efficiencythe focus of the company’s strategic direction – from the supplychain, through production, to the end of the use phase, for all its products.

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