No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting chase.
The distinctive Chili Red colour gives the MINI Cooper Convertible S an expressive appearance and brings out its charm. The pronounced driving dynamics combined with iconic design provide boundless freedom and pure emotions.
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025
Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025
+++ Pre-series production to begin this summer +++ Lower manufacturing costs for NEUE KLASSE +++ Production Head Nedeljković: “Production network's strategic and flexible structure strengthens resilience and competitiveness” +++ Over one million cars built in Germany in 2024 +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025
CV Dr. Nicolai Martin
BMW Group Archive creates comprehensive BMW online product catalog with 424 cars +++ MINI and BMW Motorrad product catalogues have been online since 2021 +++ Ideal research tool for media, enthusiasts and fans +++ BMW Group online archive with a new look +++ Digitalization strategy implemented
+++ BMW M Mixed Reality Experience expanded to include multiplayer approach +++ New BMW M Mixed Reality World +++ Individualised worlds for partners and events for the first time +++ Single-player offer available in the USA +++
Hallmark BMW elegance and enhanced sporty flair for the premium compact segment.
Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.
On location photos and footage International Media Launch in Barcelona.
+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++
Report on the BMW Group’s economic performance and its ecological and social contributions
CV Dr. Nicolai Martin
+++ "Rolling sculptures" from Alexander Calder’s first to Julie Mehretu’s latest +++ Largest exhibition project in the history of the collection spans all five continents +++ Collaborations with cultural institutions and art platforms +++ African Film and Media Arts Collective for filmmakers and media artists +++
With the new MINI John Cooper Works Lifestyle Collection and the MINI Wordmark Lifestyle Add-Ons, the brand is expanding its existing portfolio of clothing, bags and accessories.
Satellite details of the BMW Group Annual Conference 2025.
+++ Vietnam prevails at Alpine Golf Club +++ Special guest Colin Montgomerie presents the trophies +++ More than 100 “Eagles for Education” during the tournament: BMW Group supports UNICEF and the joint education initiative "BRIDGE" with 116,000 euros +++
The all-new convertible provides go-kart thrills for fun-loving drivers.
The MINI Cooper Convertible S drives through Barcelona with the first signs of spring. In line with its "Always Open" philosophy, the four-seater delights with unmistakable open-air driving fun.
On location photos and footage International Media Launch in Barcelona.
+++ Unique golfing experience in Thailand’s capital +++ Opening ceremony with traditional parade of the flags of all 38 countries and regions +++ “Eagles for Education”: BMW Group supports UNICEF and joint education initiative “BRIDGE” +++ BMW Golf Cup is the biggest international tournament series for amateur golfers +++
+++ Pre-series production to begin this summer +++ Lower manufacturing costs for NEUE KLASSE +++ Production Head Nedeljković: “Production network's strategic and flexible structure strengthens resilience and competitiveness” +++ Over one million cars built in Germany in 2024 +++
BMW Group Archive creates comprehensive BMW online product catalog with 424 cars +++ MINI and BMW Motorrad product catalogues have been online since 2021 +++ Ideal research tool for media, enthusiasts and fans +++ BMW Group online archive with a new look +++ Digitalization strategy implemented
On location photos and footage International Media Launch in Barcelona.
+++ Sixth generation of BMW eDrive technology marks a milestone in electric mobility +++ BMW Energy Master: intelligent central control unit for the fundamentally new high-voltage battery – developed and produced in-house +++ Expertise from the e-mobility value chain in Bavaria and Austria pooled together +++ Innovative and flexible modular principle for electric drive +++
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