BMW’s ‘Ultimate Driving Experience’ is back for 2025 with more models and exciting new activities.

Thu Apr 10 16:15:00 CEST 2025Press Release

Woodcliff Lake, NJ – April 10, 2025… BMW kicks off its 2025 Ultimate Driving Experience tour this week, once again hosting fans of the Ultimate Driving Machine for an engaging program led by BMW professional driving instructors and product experts. Drivers in 18 cities throughout the U.S. will have the opportunity to sharpen their skills behind the wheel of BMW’s latest vehicles as they dive into BMW performance, safety, and comfort innovations.

Driving Experience
 
 

Precise, assured, versatile: The BMW X3 undergoing dynamic driving tests.

Thu Apr 18 00:01:00 CEST 2024Press Release

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Woodcliff Lake, NJ – April 17, 2024…At the end of series development, the new BMW X3 undergoes the final tuning of all chassis control and driver assistance systems at the BMW test center in Miramas, southern France. The fourth generation of the Sports Activity Vehicle (SAV) in the premium mid-range vehicle segment will debut in just a few weeks' time.

X3
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Driving Experience
 
 

BMW’s ‘Ultimate Driving Experience’ Returns with More Models and Activities for 2024.

Wed Mar 20 18:15:00 CET 2024Press Release

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Woodcliff Lake, NJ – March 20, 2024… BMW brings back its Ultimate Driving Experience tour for 2024 this week, welcoming BMW customers and enthusiasts for an immersive program led by BMW professional driving instructors and product experts. This year’s tour will visit over 20 cities across the U.S., featuring a range of dynamic experiences in BMW’s latest vehicles as guests explore BMW technology, performance, and safety innovations and test their skills ...

Driving Experience
 
 

BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak.

Thu Nov 02 20:10:00 CET 2023Press Release

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Woodcliff Lake, NJ – Nov 2, 2023… The first ever BMW XM Label—the company’s most powerful production vehicle to date with 738-horsepower and 738 lb-ft of torque on tap—set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.

Driving Experience
 
 

BMW’s “Ultimate Driving Experience” Returns with Expanded List of U.S. Cities for 2023.

Thu Mar 23 19:57:00 CET 2023Press Release

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Woodcliff Lake, NJ – March 23, 2023… BMW continues its Ultimate Driving Experience tour across the U.S. for 2023, welcoming BMW customers and enthusiasts back for an immersive driving experience led by BMW professional driving instructors. This year’s tour includes 26 total stops across the U.S., featuring a variety of different experiences in a wide array of BMW’s latest vehicles. The 2023 Ultimate Driving Experience allows visitors to engage with an ...

Driving Experience
 

BMW’s Annual Ultimate Driving Experience Returns for 2022, Highlighting New “Ultimate Electric Driving Machines.”

Thu Apr 21 21:45:00 CEST 2022Press Release

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Woodcliff Lake, NJ – April 21, 2022… BMW’s annual Ultimate Driving Experience returns for 2022, welcoming BMW customers, enthusiasts, and fans back for an immersive and exciting driving experience with a wide array of BMW vehicles. Guests will have a unique opportunity to experience and test drive BMW’s newest fully-electric models – the BMW iX Sports Activity Vehicle and BMW i4 Gran Coupe – as well as high-performance BMW M models, and other core BMW ...

Driving Experience
 
 

BMW to Open BMW M Driving Experience Center at Indianapolis Motor Speedway in 2022.

Thu Oct 28 16:30:00 CEST 2021Press Release

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Woodcliff Lake, NJ – October 28, 2021… BMW of North America announced today the establishment of a new BMW M Driving Experience Center at Indianapolis Motor Speedway. The newly-constructed venue will host an array of driving classes taught by BMW certified drivers and include vehicle displays, training areas, meeting spaces, a rooftop lounge and hospitality area. The establishment of a lasting BMW M Driving Experience Center at Indianapolis Motor Speedway ...

Driving Experience
 
 

BMW Announces All-New Driving Experience at Indianapolis Motor Speedway.

Thu Jul 08 16:00:00 CEST 2021Press Release

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Woodcliff Lake, NJ – July 8, 2021… BMW announced today that it will offer new BMW Driving Experience programs at the Indianapolis Motor Speedway (IMS), a milestone expansion for Midwest customers and enthusiasts in the brand’s nationwide driving/racing education and driving experience portfolio. The BMW Driving Experience at IMS will offer a range of driving activities in BMW M vehicles, BMW M racing vehicles, and core BMW models from across the BMW ...

Driving Experience
 
 

BMW Continues Annual “Ultimate Driving Experience” in Expanded List of U.S. Cities for 2021.

Wed Jun 16 16:00:00 CEST 2021Press Release

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Woodcliff Lake, NJ – June 16, 2021… BMW continues its Ultimate Driving Experience tour across the U.S. for 2021, safely welcoming BMW customers, enthusiasts and fans back for an immersive and exciting BMW driving experience. This year’s tour has expanded to 22 total stops across the U.S., featuring a variety of different experiences in a wide array of BMW vehicles. This year’s Ultimate Driving Experience also offers the opportunity for visitors to see the ...

Driving Experience
 
 

BMW Performance Center adds M4 GT4 Experience and Race Licensing School

Tue Dec 01 16:00:00 CET 2020Press Release

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• New classes and experiences at The BMW Performance Center West in Thermal, CA. • Your opportunity to experience the M4 GT4 customer race car on track. • Begin your pro racing career with the new SCCA-certified racing school. • BMW M4 GT4 and M2 CS Racing ready for 2021 racing season. Woodcliff Lake, NJ – Dec. 1, 2020…Today, The BMW Performance Center Driving Schools are proud to announce the newest additions to their course curriculum – The BMW M and M4 ...

M Cars
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Corporate
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Plants, Facilities
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Driving Experience
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M4

BMW’s Annual “Ultimate Driving Experience” Experiential Driving Event Returns to an Expanded List of U.S. Cities; new program components are added to select markets

Thu Apr 11 21:23:59 CEST 2019Press Release

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Woodcliff Lake, NJ – April 11, 2019… BMW’s annual Ultimate Driving Experience is back! Building on past success, BMW’s signature experiential driving event returns this year to an expanded, 16-city line-up, with new program components in select cities. The Ultimate Driving Experience invites consumers, from coast-to-coast, to get behind the wheel and experience “The Ultimate Driving Machine” first-hand.

G07
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F39
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Driving Experience

BMW’s Ultimate Driving Experience, a Six-City Nationwide Driving Program to Kick-Off on April 13-23 at MetLife Stadium in East Rutherford, New Jersey.

Wed Apr 05 16:00:00 CEST 2017Press Release

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Woodcliff Lake, NJ – April 5, 2017… BMW is back with the Ultimate Driving Experience, a six-city nationwide driving program that will provide consumers with the opportunity to get behind the wheel and experience the full BMW lineup. Highlights of the event include a new “Ultimate Driver” competition and a BMW Teen Driving School course based on the program taught at the BMW Performance Centers in Spartanburg, SC, and Thermal, CA.

5 series
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BMW
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Driving Experience
 
 

BMW and MINI Driving Experience relaunches in the USA.

Mon Jan 23 22:40:20 CET 2017Press Release

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Woodcliff Lake, NJ. BMW of North America is proud to offer customers and enthusiasts the opportunity to experience newly enhanced driver training courses for both the BMW and MINI Driving Experiences. The BMW Performance Center West in southern California and the BMW Performance Center East in Spartanburg, South Carolina now bear the seal of quality “BMW Driving Experience, Official Partner of BMW M.” The basis for this is the successful certification by a ...

Brands
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BMW
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BMW M
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Driving Experience
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M Cars
 
 

Kyle Arrington of the New England Patriots and Alan Anderson of the Brookyn Nets Attend BMW’s Ultimate Driving Experience at Gillette Stadium in Boston, MA.

Tue Jun 24 22:16:37 CEST 2014Press Release

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Woodcliff Lake, NJ – June 24, 2014… Kyle Arrington of the New England Patriots and Alan Anderson of the Brooklyn Nets attended the first stop of BMW’s Ultimate Driving Experience, a nationwide tour that will offer dynamic behind-the-wheel driving programs through eight events in seven markets for a total of 74 event days. BMW and Automotive Rhythms invited them to participate in the first Ultimate Driving Experience, which kicked off June 14-22 in ...

I12
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Coupé
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Driving Experience
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BMW i
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i8 Coupé
 
 

BMW’s Ultimate Driving Experience, Offering Dynamic Behind-the-Wheel Driving Programs with over 80 BMW Vehicles, Launches June 14 in Boston, MA.

Mon Jun 09 16:00:00 CEST 2014Press Release

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Woodcliff Lake, NJ – June 9, 2014… BMW is launching the Ultimate Driving Experience, a nationwide tour that will offer dynamic behind-the-wheel driving programs through eight events in seven markets for a total of 74 event days. A popular component of The Ultimate Driving Experience will be the Teen Driving School, which is an extension of the BMW Teen Driving School curriculum taught at the BMW Performance Center in Spartanburg, SC. The first Ultimate ...

F33
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F22
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F15
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Driving Experience
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4 series
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Convertible
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2 series
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Coupé
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X5

Jim O’Donnell, President of BMW of North America, to Host Teen Driving School to Kick Off the 2010 BMW Championship in Chicago

Mon Aug 30 16:18:00 CEST 2010Press Release

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Woodcliff Lake, NJ – August 30, 2010… Today BMW announced Jim O’Donnell, President of BMW of North America, LLC, will host a special Teen Driving School on September 7, 2010 at U.S. Cellular Field in Chicago, Illinois to kick off the 2010 BMW Championship. The tournament features 70 of the world’s top professional golfers competing in the third leg of the PGA TOUR Playoffs for the FedExCup. Group 1 Automotive, owner of 15 BMW and MINI dealerships ...

 
Driving Experience

30 YEARS OF DRIVER TRAINING

Thu May 17 22:30:00 CEST 2007Press Release

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30 years of BMW Driver Training represents 30 years with proactive mediation of safety and sovereignty at the steering wheel: The BMW Group is celebrating this big anniversary in a birthday celebration held at the Driver Training Centre at Munich Airport on 16 May 2007.

 
Driving Experience

SPRING FEVER: BMW TURNS UP THE HEAT WITH DRIVING SCHOOL UPGRADES

Thu Apr 12 11:00:00 CEST 2007Press Release

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Spartanburg, SC - April 12, 2007... Spring is in the air at the BMW Performance Center and Performance Driving School with updates to existing courses and exciting new driving school offerings. Additions include a track extension adding a different dimension to the high-performance M School that rivals popular race tracks, an "other-roads" course to showcase the capabilities of the X5 Sports Activity Vehicle, and the return of BMW on Location. A totally ...

Driving Experience

BMW ON LOCATION: BMW ANNOUNCES HIGH-OCTANE DRIVING EXPERIENCE AT CALIFORNIA SPEEDWAY

Thu Sep 28 13:00:00 CEST 2006Press Release

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Los Angeles, CA - September 28, 2006... The BMW Performance Driving School based in Spartanburg, SC is introducing an alternative for West Coast enthusiasts with the 'need for speed'. High performance instruction at the California Speedway in Fontana is being offered as part of a new program, BMW on Location, designed to enhance the driving experience in a safe and fun environment. Course offerings include the One and Two-Day Teen Schools, One and ...

Sales and Marketing
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Driving Experience

BMW PERFORMANCE CENTER ANNOUNCES 2006 DRIVING PROGRAM SCHEDULE

Wed Feb 15 15:00:00 CET 2006Press Release

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Spartanburg, SC - February 15, 2006... The BMW Performance Center today released its schedule of performance driving school programs for 2006, including the debut of the intensive One-Day M School, among the new offerings. Additionally, all Performance Center driving programs will feature an expanded fleet of vehicles to include different BMW models, offering participants a variety of product experiences.

Driving Experience