BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 47: “BMW NA Associates: The People Make the Difference.”
Mon Nov 24 22:07:00 CET 2025Press Release
If you ask former CEO Bernhard Kuhnt what BMW of North America’s associates contribute to the company’s success, his answer is simple: “Everything!” “BMW North America’s associates are, number one, hugely diverse in the truest sense, and very professional, very motivated,” said Kuhnt, who served as CEO from 2017 to 2021. “I had a hugely enjoyable time there because the individual areas of the organization were all driven, and they all wanted to succeed.”