PressClub South Africa · Article.
BMW teams up with Marvel Studios’ Black Widow for a spectacular cinema experience.
Fri Jun 25 10:30:00 CEST 2021 Press Release
The BMW X3 makes its Marvel Cinematic Universe-debut role, alongside actresses Scarlett Johansson and Florence Pugh.
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Hailey Philander
BMW Group
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Author.
Hailey Philander
BMW Group
Munich. BMW and Marvel Studios have collaborated for the first time on “Black Widow,” set for release on July 9. The Marvel Cinematic Universe’s action-packed spy thriller is the perfect film to showcase BMW’s X3 vehicle. Also joining in the action is the first-ever BMW 2 Series Gran Coupé. An exclusive look behind the scenes of the filming is already granted on the YouTube channel of the BMW brand.
“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” says Jens Thiemer, Senior Vice President Customer and Brand BMW. “Having the BMW X3 and the 2 Series Gran Coupé playing key roles in ‘Black Widow’ is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.”
BMW and Marvel Studios is a collaboration set to continue beyond “Black Widow.”
“There is no better vehicle to take us on Natasha’s journey as she sorts her past, than a BMW,” said Mindy Hamilton, Senior Vice President of Partnership Marketing at The Walt Disney Company. “The X3 and 2 Series Gran Coupé are sleek and agile, just like the Black Widow, and we are so excited for the world to see where we’ve been together in July.”
Straight from the set to the BMW Welt.
Marvel
Studios’ “Black Widow” is filled with breath-taking stunt scenes.
Filming them not only tested the limits of the actors, but also their
automotive co-stars. This is something that visitors to BMW Welt in
Munich will be able to experience first-hand during a special
exhibition scheduled to last several weeks and timed to coincide with
the movie’s opening. It features the original vehicles used in the
film, shipped from the set, as a special highlight. On display at BMW
Welt will be the BMW X3 that came under heavy fire in one of the
film’s chase sequences as well as the BMW 2 Series Gran Coupé with its
clear physical marks from the exciting action sequences.
The Virtual dealership experience.
From June 25th on, customers will also have the opportunity to
virtually experience both vehicle models featured in Marvel Studios’
“Black Widow”: the BMW X3 M and BMW 2 Series Gran Coupé. The Emotional
Virtual Experience (EVE) created by BMW, which is now available at
more than 2,000 BMW dealerships and branches worldwide, allows
vehicles to be experienced first-hand in a photorealistic 3D representation.
Thanks to the EVE VR these two models have been digitalised and are pre-configurated for customers interested in having a virtual look at the vehicle models featured in the film at their dealership.
About Marvel Studios’ “Black Widow”
In Marvel
Studios’ action-packed spy thriller “Black Widow,” Natasha Romanoff
aka Black Widow confronts the darker parts of her ledger when a
dangerous conspiracy with ties to her past arises. Pursued by a force
that will stop at nothing to bring her down, Natasha must deal with
her history as a spy and the broken relationships left in her wake
long before she became an Avenger. Scarlett Johansson reprises her
role as Natasha/Black Widow, Florence Pugh stars as Yelena, David
Harbour portrays Alexei/The Red Guardian, and Rachel Weisz is Melina.
Directed by Cate Shortland and produced by Kevin Feige. Experience
Marvel Studios' Black Widow in theatres or order it on Disney+ with
Premier Access from July 9. An additional fee would be required.
Additional behind-the-scenes-footage on bmw.com: https://www.bmw.com/en/automotive-life/black-widow-stunt-bmw-in-marvel-movie.html
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