BMW Group subsidiary Designworks collaborates with Shell to improve the customer experience in hydrogen refuelling.

Munich. BMW Group subsidiary Designworks and Shell have collaborated in the development of an innovative hydrogen dispenser that will improve the refuelling experience. Hydrogen vehicles have proved to be increasingly suitable for everyday use and offer the potential to become an important low carbon transport option for the future. The new dispenser design will create a seamless experience for hydrogen drivers on the forecourt and help to encourage the adoption of hydrogen as a transport fuel of the future. It will be launched at the Hannover Fair in Germany from 24 - 28th April 2017.

Designing for a new way of refuelling.
BMW Group subsidiary Designworks, a design studio well acquainted with the challenges of designing for the future of mobility, was commissioned by Shell to develop the design of a new hydrogen dispenser. Designworks approached the project applying BMW's innovative and holistic research and design process “Fixstern” (fixed star). This pioneering approach to innovation creates a future vision, a focal point that all stakeholders can share in common, align to, and drive
towards. “Next to enabling product innovation, one of the most important benefits of the Fixstern process, is its power to create commitment for a common goal by providing a tangible vision that multiple project partners can work towards”, says Sonja Schiefer, Director of the Munich studio of Designworks.

Oasis: A new hydrogen dispenser concept.
Hydrogen dispenser models currently on the market are based on those designed for conventional fuels. To inspire a world of clean energy, Designworks created Oasis, a dispenser concept that departs from the “H” or “L” shaped fuel dispensers presently on the market. It introduces a new product typology with an “I” shaped, pillar-like design with a friendly appeal. Oasis takes inspiration from natural forms and elegantly rises upwards creating a beacon both from close up and from a distance.

The Shell dispenser design is clean and remarkably simple with all mechanical parts made invisible. When approaching the dispenser, the user will experience a light guidance system, a generous information screen and an innovative nozzle for refuelling. The light concept helps guide the overall flow of cars on the forecourt by providing precise and clearly visible information about the dispenser´s occupancy and the remaining fueling time. A concise graphical communication concept was developed for the interaction screen on the front of the dispenser, to provide clear and easily accessible information. It allows users to keep track of their refuelling time and price, request maps to check route details or dive deeper into the world of hydrogen.

For the refuelling nozzle, the design team created a new pick up and mount mechanism, which provides a highly intuitive way of removing and returning the nozzle. To make the refueling experience even more comfortable, a screen was integrated directly into the nozzle guiding the user through the refueling process step by step. Beyond offering an innovative refuelling experience, the new dispenser concept, with its clean design language and easy to use functionality, makes a clear statement about the future of hydrogen.

Oliver Bishop, Hydrogen General Manager at Shell said “Customers are at the heart of what we do. We are pleased to have collaborated with Designworks in the development of a new hydrogen dispenser that will allow us to provide customers an improved hydrogen experience. It will not only make refuelling seamless, it will also help make hydrogen fuel an even more attractive option in the future”.

The dispenser concept will be introduced at Hannover Fair from 24 – 28 April 2017, on Stand B59 in Hall 27.

Designworks, A BMW Group Company
Designworks is a BMW Group company and a creative consultancy that’s been driving innovation for more than forty years. Acquired by BMW Group in 1995, Designworks enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and creative consulting services. With studios in Los Angeles, Munich and Shanghai and with clients including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola, Embraer, Neil Pryde, Siemens Trains and Singapore Airlines, Designworks is deeply immersed in a broad cross-section of industries.

The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Shell
Shell is an integrated energy and petrochemicals company, with an average of 92,000 employees in more than 70 countries. Shell aims to meet the world’s growing demand for energy in ways that are economically, environmentally and socially responsible. Shell is investing in the development of alternative transport fuels including biofuels, liquefied natural gas (LNG), hydrogen and electric mobility. In Germany, Shell is part of the JV H2 Mobility, together with Air Liquide, Daimler, Linde, OMV, and Total to build a hydrogen refuelling network of filling stations by 2023. Outside of Germany, Shell already has hydrogen filling stations in California, US, and the UK.

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