PressClub South Africa · Article.
BMW South Africa appoints new digital agency.
Thu Dec 11 10:28:00 CET 2014 Press Release
BMW South Africa has announced the appointment of NATIVE VML as its new digital agency, following an industry-wide competitive pitch process. NATIVE VML is a multi-award winning digital agency with a solid footprint into Africa and an innovative agency constantly pushing boundaries in the digital sphere.
Press Contact.
Edward Makwana
BMW Group
Tel: +27-12-522-2227
send an e-mail
Author.
Edward Makwana
BMW Group
Midrand – BMW South Africa has announced the appointment of NATIVE VML as its new digital agency, following an industry-wide competitive pitch process.
NATIVE VML is a multi-award winning digital agency with a solid footprint into Africa and an innovative agency constantly pushing boundaries in the digital sphere.
Guy Kilfoil, BMW South Africa’s General Manager for Brand Management and Marketing Services, says “We are excited to have NATIVE VML on board. The company has displayed a solid understanding of our business and we believe that they are well positioned to take our brand to the next level. Digital communication is constantly evolving and for a cutting-edge brand like BMW, it’s vital that our agency is ahead of the curve when it comes to digital communication and integration. As a leading premium automotive brand we constantly need to evolve and be innovative.”
“Strategic alignment with a like-minded agency will create a platform to produce cutting edge, creative and quality work – a perfect fit for us,” he added.
NATIVE VML will be responsible for all of BMW South Africa’s digital campaigns – from strategy to creative idea generation and production.
Kevin Lourens, Chief Growth Officer of NATIVE VML, says he hopes this is the start of a long and successful relationship with BMW South Africa. “BMW is not only prestigious as a brand, but its essence is about innovation and pushing boundaries. We are excited to work with the company and do things that have never been done before – to lead with progressive digital marketing ideas,” he says.
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For any queries regarding this press release, please contact:
BMW South Africa Group Communications and Public Affairs Division:
Mr Edward Makwana
Manager: Group Automotive Communications
BMW Group South Africa (Pty) Ltd
Tel: +27-12-522-2227
Mobile: +27-83-717-3184
Email: edward.makwana@bmw.co.za
Ogilvy Public Relations
Danielle Square
Phone: + 27-11-709-9696
Email: danielle.square@ogilvypr.co.za
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2013, the BMW Group sold around 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2012 was €7.82 billion on revenues amounting to €76.85 billion. As of the 31st December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Internet: www.bmw.co.za
Facebook: http://www.facebook.com/BMWSouthAfrica
Twitter: http://twitter.com/BMW_SA