PressClub South Africa · Article.
MINI at the Mondial de l' Automobile Paris 2014.
Sun Sep 21 23:55:00 CEST 2014 Press Kit
The MINI model family once again presents distinctive personalities in its latest generation. The most recent example of an attractive addition to the model range of the British premium brand will be on show at the 2014 Paris Motor Show. The international motor show in the French capital is the setting for the world premiere of the new MINI 5 door.
Press Contact.
Thando Pato
BMW Group
Tel: +27-12-522-2070
send an e-mail
Author.
Thando Pato
BMW Group
The MINI model family once again presents distinctive personalities
in its latest generation. The most recent example of an attractive
addition to the model range of the British premium brand will be on
show at the 2014 Paris Motor Show. The international motor show in the
French capital is the setting for the world premiere of the new MINI 5
door. The second body variant of the new MINI offers two additional
doors as well as expanded space for occupants and luggage, thereby
providing new ways of experiencing the brand's hallmark driving fun
and individual style in a premium model of the small car segment. This
means that for the first time in the brand's 55-year history, MINI is
now represented in this vehicle category with a 5-door model.
The launch of the new MINI 5 door consistently continues the
successful strategy of extending the brand's popularity to additional
target groups by expanding the model range. This debut takes the MINI
family to a total of eight members. The selection of special equipment
features, accessory products and MINI Connected Services that enable
hallmark MINI driving fun to be tailored individually to personal
preferences is also larger than ever before. The latest highlights in
these areas will also be on show in Paris. And MINI offers visitors
the opportunity to see a spectacular concept study at the Paris Motor
Show from October 4th to 19th 2014, too. The MINI SuperleggeraTM
Vision embodies a pioneering interpretation of the tradition-steeped
roadster concept - blending British style, Italian flair, purist
design, consistent lightweight construction and purely electric power.
World premiere in Paris: the new MINI 5 door.
An individual
character with versatile qualities and yet still a genuine MINI: such
is the MINI 5 door, presented for its world premiere at the 2014 Paris
Motor Show. Two additional doors facilitate entry to the rear, where
three seats are available. The MINI 5 door has a wheelbase that has
been extended by 72 millimetres, providing increased space not just
for occupants. The luggage compartment is now also around 30 per cent
larger than that of the 3-door model, with a volume of 278 litres.
What is more, the rear backrest with a 60:40 folding split enables
expansion of the luggage compartment volume to as much as 941 litres.
At the market launch of the new MINI 5 door (combined fuel
consumption: 5.9 - 3.5 l/100 km, combined CO2 emissions: there are six
engines of the new generation to choose from with three or four
cylinders as well as MINI TwinPower Turbo Technology. These cover an
output range from 70 kW/95 hp to 141 kW/192 hp, and in conjunction
with cutting-edge suspension technology harmonised precisely to suit
each specific model they ensure unmistakable driving fun. Other
features characteristic of the new MINI generation also include the
optimised display and operating concept as well as the large selection
of innovative driver assistance systems.
MINI SuperleggeraTM Vision: British style meets Italian
flair.
A collaborative venture between MINI and the Italian
design and body manufacturing specialist Touring Superleggera has
produced the study of a compact roadster whose design and concept
focuses entirely on the essentials: driving fun and aesthetic appeal.
Elaborately crafted by hand, the MINI SuperleggeraTM Vision presents a
modern interpretation of a classic open-top two-seater. Its minimalist
yet highly emotional design combines British style and Italian flair.
The roadster's characteristic MINI proportions derive a
fascinating charismatic touch by being synthesised with the lines and
surface finish that are typical of Touring Superleggera. The
tradition-steeped art of lightweight construction applied to the
manufacture of the body and the study's modern electric drive both
contribute to pure driving fun with enthralling agility not to mention
ground-breaking efficiency. In the interior of the MINI SuperleggeraTM
Vision, purist and therefore timeless aesthetic appeal is created by
means of generous spaces and high-quality materials which are
especially authentic since they have largely been left in their
original state.
For further details on official fuel consumption figures,
official specific CO2 emissions and power consumption of new cars,
please refer to the "Manual on fuel consumption, CO2 emissions
and power consumption of new cars", available at all sales
outlets, from Deutschen Automobil Treuhand GmbH (DAT),
Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
ManualCO2 (PDF ‒ 2.7 MB)
If you have any queries, please contact:
Ms Thando Pato
Manager: Product Communications (MINI, BMW i and BMW Motorrad)
BMW South Africa (Pty) Ltd
Tel: +27-12-522-2070
Mobile: +27-72-232-5624
Email: thando.pato@bmw.co.za
Article Offline Attachments.
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MINI at the Mondial de l' Automobile Paris 2014. PDF, EN, 168.37 KB
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MINI au Mondial de l’Automobile 2014 à Paris. PDF, EN, 198.77 KB
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MINI en el Salón Mundial del Automóvil de París de 2014. PDF, EN, 172.52 KB
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MINI al Mondial de l´Automobile Parigi 2014. PDF, EN, 223.43 KB