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PressClub South Africa · Article.

North West University welcomes BMW 3 Series Educational Car

The North West University’s Mafikeng Campus Science Centre has welcomed the donation of a BMW 3 Series educational display vehicle as a result of a joint effort between BMW South Africa and The Department of Science and Technology (DST).

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Guy Kilfoil
BMW Group

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Guy Kilfoil
BMW Group

North West – The North West University’s Mafikeng Campus Science Centre has welcomed the donation of a BMW 3 Series educational display vehicle as a result of a joint effort between BMW South Africa and The Department of Science and Technology (DST).

 

As part of the automobile manufacturer’s continued commitment to enhancing drive, passion and excellence in mathematics, science, engineering and technology studies in the country, BMW South Africa has once again collaborated with the DST in the handover of the fourth BMW 3 Series educational display car.

 

The vehicle was officially handed over to the UNW at a ceremony on Wednesday, 18 September where Deputy Minister of Science and Technology, Advocate Michael Masutha addressed the students, guests and media. “As the vehicle boasts various technologies, which are all inspired by science, research and innovation, I trust the vehicle will inspire learners with hope and energy to excel in their studies and chosen careers.”

 

The role of DST in the development of science centres is to contribute to the existence of an environment that enables local science centres to operate optimally. “The science centres serve to educate and promote science and technology by engaging schools and the public as well as to develop, nurture, encourage and support talents in Science, Engineering and Technology (SET) making the collaboration with BMW South Africa hugely beneficial,” added Masutha.

 

The BMW 3 Series educational display cars were built in the pre-production stage of the new BMW 3Series at Plant Rosslyn, Pretoria in early 2012. As pre-production vehicles, they are not allowed to be registered and would have been scrapped.

 

“Deciding to put these vehicles to better use was an easy decision to make and one that we are very proud of,” said Esther Langa, Manager: Corporate Affairs for BMW South Africa. “We have seen from our BMW Maths, Science and Technology Excellence Project (MST) programme, running in 42 schools around the country, that kids learn about science and maths best when presented with real-world practical examples that they can touch, see and feel,” added Langa.

 

BMW South Africa’s MST Project deploys mobile laboratories, known as BMW Centres of Excellence, to schools that serve historically disadvantaged communities. As a result, more than 40 000 learners and 148 teachers are direct beneficiaries of this Project, which delivers maths and science pass rates around 20% higher than the national average.

 

The Cape Town Science Centre, Vuwani Science Centre in Limpopo and Unizul Science Centre in KwaZulu Natal have already benefited from their BMW 3Series educational display cars which were donated over the last couple of months.

 

The final BMW 3Series educational display vehicle will be handed over to the Osizweni Discovery Centre in Mpumalanga. In addition, BMW South Africa will also be developing interactive graphical displays which will use imagery text and video materials to highlight basic scientific concepts such as inertia, acceleration, combustion and friction, to illustrate how they are present in and enable cars to perform. These graphical displays will complement the car displays at each of the science centres.

 

-Ends-

 

For any questions regarding this press release, please contact:

 

Mr Guy Kilfoil                                                                                                       

General Manager: Group Communications & Public Affairs

BMW South Africa (Pty) Ltd

Phone: +27-12-522-2204

Email: Guy.Kilfoil@bmw.co.za

 

Ms Veronica Mohapeloa,

Deputy Director: Media Liaison and Communication

Phone: or 012 843 6788

Cell: +27 82 882 3818

veronica.mohapeloa@dst.gov.za

 

Ms Natalie Themistocleous

FleishmanHillard South Africa

Phone: + 27-11-548-2030

Cell: + 27 72 261 3141

Natalie.Themistocleous@fleishman.co.za

 

The BMW Group

The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

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