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PressClub South Africa · Article.

The BMW i3.

The world, and with it the sphere of personal mobility, is in a state of ecological, economic and social upheaval. Global developments such as climate change, dwindling resources and increasing urbanisation call for fresh solutions. BMW i is finding those solutions. The brand stands for visionary vehicle concepts, inspiring design and a new understanding of premium that is strongly defined by sustainability.

BMW i
·
Mobility of the future
 

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Edward Makwana
BMW Group

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Author.

Edward Makwana
BMW Group

The world, and with it the sphere of personal mobility, is in a state of ecological, economic and social upheaval. Global developments such as climate change, dwindling resources and increasing urbanisation call for fresh solutions. BMW i is finding those solutions. The brand stands for visionary vehicle concepts, inspiring design and a new understanding of premium that is strongly defined by sustainability.

 

In the BMW i3 – the first series-produced model by BMW i – zero-emission mobility in a premium car package proves to be a recipe for pure driving pleasure. The first BMW Group model running on electric power alone offers customers totally new and groundbreaking ways to experience driving pleasure, sustainability and connectivity on city roads. The visionary design of the BMW i3 showcases both BMW’s customary sporting capability and the efficiency of a four-seater with authentic clarity. Its innovative vehicle concept, including a passenger compartment made from carbon-fibre-reinforced plastic (CFRP), combines lightness, stability and safety with extraordinary spaciousness. Meanwhile, the driver assistance systems and mobility services from BMW Connected Drive and the 360° ELECTRIC services – all developed specially for BMW i – turn zero-emission urban mobility into a compelling everyday driving experience.

 

The electric motor powering the BMW i3 generates a maximum output of 125 kW and peak torque of 250 Newton metres. Its instantaneous power flows to the rear wheels via a single-speed transmission. The motor sources its energy from lithium-ion storage cells integrated into the car’s underfloor section. The significantly lower centre of gravity of the i3 – the result of the low, central placement of the battery units – and even weight distribution make an additional contribution to the car’s agile handling. The battery gives the car a range in everyday conditions of 130 – 160 kilometres when fully charged from a conventional domestic power socket, BMW i Wallbox or public charging station.

 

Please find attached the press kit "The BMW i3", including the following topics:

1.   The BMW i3.
      Outline.

2.   A window into the future:
      Innovative design and sustainable materials.

3.   Driving pleasure redefined:
      Drive system and chassis.

4.   Safety:
      Unbeatable protection in any situation.

5.   Intelligent connectivity for sustainable mobility:
      BMW ConnectedDrive in the BMW i3.

6.   BMW thinks beyond the car – 360° ELECTRIC, sales and services.        

7.   Sustainable at every stage:
      Production.

8.   Technical specifications.
      BMW i3.

 

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