MINI South Africa’s Limited Edition 3D Spectacle

Midrand, South Africa. MINI South Africa showcased its Limited Edition MINI Hatch Bayswater and MINI Convertible Highgate models through an interactive 3D projection. The activation took place at the weekend on the Nelson Mandela Square Library Wall in Sandton, Johannesburg, where restaurant goers were blown away by this cheeky brand’s execution.

Unique and exclusive in their own right, the MINI Hatch Bayswater was by no means afraid to show off its sporting prowess, while the MINI Convertible Highgate’s top-down design backed up its true style. Occurring on the hour, every hour, the 3D projection highlighted the true athletic style of the Kite Blue metallic MINI Hatch Bayswater.

Only a few lucky people got to see the Limited Edition spectacle at the Square. If you weren’t one of them, check out the video here: http://www.youtube.com/watch?v=WPcdMxJ9YCs

Join the conversation by following @MINISouthAfrica on Twitter and the hashtag #MINILtdEd.

-Ends-

For any media queries please contact:

Mr Edward Makwana

Manager: Group Automotive Communications

BMW South Africa (Pty) Ltd

Phone: +27-12-522-2227

Cell: +27-83-717-3184

edward.makwana@bmw.co.za

Internet:

BMW Press Club South Africa: https://www.press.bmwgroup.com/pressclub/p/za/startpage.htm

MINI South Africa: www.mini.co.za

Social Media Pages:

Facebook: http://www.facebook.com/MINISouthAfrica

Twitter: http://twitter.com/MINISouthAfrica

YouTube: http://www.youtube.com/MINISouthAfrica

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.