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Munich. The BMW Group is expanding its revolutionary
driving experience with BMW M Mixed Reality, which breaks down the
boundaries between the physical and virtual worlds through
state-of-the-art VR/MR technologies. The vehicle itself becomes the
controller - a unique 3D interaction between driver, vehicle and environment.
"Mixed reality" refers to the fusion of of physical and
digital worlds into a seamless experience. BMW M first presented mixed
reality technology at the Web Summit in Lisbon in November 2022 and
has been continuously developing it ever since.
With BMW M Mixed Reality, fans and first movers can immerse
themselves in a digital world while physically sitting at the wheel of
a BMW M vehicle and controlling it.
First-ever multisensory multiplayer
The possibilities of virtual reality are boundless: On a secret
mission, you enter the BMW M Garage and from there, you ascend to the
top of the BMW M Rooftop Circuit. Surrounded by skyscrapers, two BMW M
Mixed Reality customers now race against each other virtually in a
multiplayer mode A new feature is that spectators with personified
avatars can virtually watch the race live from the BMW M Mixed Reality
Bridge. They do not have to be physically present in the area where
the multiplayers are driving. They can be virtually connected using
devices like the Meta Quest or Apple Vision Pro.
BMW M Mixed Reality will be presented again in Lisbon this year. For
BMW M fans, BMW M Mixed Reality has been available in the singleplayer
mode since autumn 2023 as part of the BMW M Driving Experience in
Maisach, the world's first driving experience for customers.
For BMW M fans, BMW M Mixed Reality has been available in the
singleplayer mode since fall 2023 as part of the BMW M Driving
Experience in Maisach, the world's first driving experience for
customers. The pilot project began this year at the BMW M Performance
Driving School in California, USA.
Merging reality and the virtual world
The new BMW M Mixed Reality Rooftop Circuit was also a highlight at
the presentation of BMW M Mixed Reality. Drivers had to evade virtual
obstacles and collect BMW M coins in a shimmering metropolis. The BMW
M135 vehicles were used, which thanks to technical refinements can be
used as M Mixed Reality vehicles.
This includes very precise GPS positioning on the road surface in
order to transfer position and movement to the virtual world. Every
acceleration, every turn and every braking manoeuvre is transmitted to
the virtual world without latency thanks to precise sensor technology
and signal processing. Not only the movements of the vehicle are
transmitted, but also those of the driver.
The technology for this is already integrated into the standardised
in-vehicle systems of all BMW and BMW M automobiles. These systems are
so precise that no additional sensors are required.
Another key element is the VR headset that the driver wears to
experience the digital world. This headset must be connected to the
vehicle's internal systems in order to synchronise movements and data
in real time. Thanks to this equipment, various BMW M models can be
used for BMW M Mixed Reality, regardless of the drive system. This
includes vehicles with a conventional combustion engine such as the
BMW M2 or BMW M4 as well as models with a fully electric powertrain
such as the BMW i5 M60. In the future, BMW M can also imagine offering
the new BMW M5 with M Mixed Reality. The technology is flexible and
can be adapted to different vehicle platforms to provide a consistent
and immersive mixed reality experience.
Digital innovations for the driving experience
BMW Group Mixed Reality is an answer to what future virtual
experiences in the automotive sector could look like. At the current
stage of development, it enables perfect controllability in every
driving situation. Drifting will also be possible in the future,
although no date has yet been set for when customers will be able to
have this experience.
MINI also benefits from the BMW Group Mixed Reality umbrella: There
are also plans to offer customers a multi-sensory mixed reality
driving experience.
In addition, further applications in the field of vehicle development
and professional training are already being investigated. For example,
there is potential as a valuable addition to existing simulator
driving in the dynamic driving area, without compromising driving
safety, or in the development of driver assistance systems. On
existing racetracks, a Professional Track Trainer could in the future
display content such as the ideal line and braking points to drivers
in order to train them to drive even more precisely. Current AR
headset technology is not yet accurate enough for this ambitious use case.
In the event of enquiries please contact:
Corporate Communications
Christophe König, Head of BMW M GmbH and
BMW M Motorsport Communications
Telephone: +49-176-601-56097
E-mail: Christophe.Koenig@bmw.de
Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and
more than 209,000 motorcycles worldwide. The profit before tax in the
financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup
The all-new BMW M135 xDrive:
combined fuel consumption according to WLTP: 8,1 – 7,6 l/100 km,
combined CO2 emissions according to WLTP: 184 – 173 g/km,
CO2 class(es): G – F.
