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MINI na mednarodnem avtomobilskem salonu v New Yorku 2014.
Tue Apr 15 23:55:00 CEST 2014 Gradivo za medije
Britanska znamka premium vozil MINI jasno nakazuje nadaljevanje svoje uspešne zgodbe na mednarodnem avtomobilskem salonu v New Yorku 2014. Glavni poudarek je svetovna premiera novega MINI Countryman.
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Gordana Kisilak
BMW Group
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Author.
Gordana Kisilak
BMW Group
Britanska znamka premium vozil MINI jasno nakazuje nadaljevanje svoje
uspešne zgodbe na mednarodnem avtomobilskem salonu v New Yorku 2014.
Glavni poudarek je svetovna premiera novega MINI Countrymana.
Najnovejša verzija prvega MINI s štirimi vrati, velikimi prtljažnimi
vrati, petimi sedeži in opcijskim štirikolesnim pogonom ALL4 bo
predstavljala zaščitni znak zabavne vožnje in značilen stil znamke, ki
bodo tako postali še bolj iskani v kompaktnem premium segmentu. Sveži
poudarki v dizajnu, izpopolnjene premium karakteristike v notranjosti
in inovativna oprema predstavljajo nabrušen profil novega MINI
Countryman kot vsestranskega talenta za mobilnost in aktiven
življenjski slog.
With over 66 500 units sold, the USA was the important single
market for automobiles of the MINI brand in 2013. And the new edition
of the largest MINI model now sees its world premiere in that
country's largest city. The new MINI Countryman has everything it
takes to continue to attract additional target groups to the
distinctive style of the British brand in future. What is more, all
indicators are pointing to growth in the small car segment. And the
new MINI - also on show in New York - offers the ideal basis for this.
The new generation of the original - still the most popular member of
the MINI family - provides significant and impressive advancements in
the areas of driving fun, efficiency, space, comfort, safety and
innovation. With the new editions of the two top-selling models
leading the way, the British manufacturer presents the most attractive
product program in its history at the New York International Auto Show
from April 18th to 27th 2014.
The world premiere of the new MINI Countryman gives an additional
boost to the brand's advancement into the premium compact segment.
Distinctive proportions and dimensions, increased ground clearance and
an interior which is both spacious and variable - these are the
defining characteristics of the first MINI, whose exterior length now
exceeds the four-metre mark. The new edition of the MINI Countryman
underscores both the hallmark brand properties of the model as well as
its specific, distinctive features. Modifications in the area of
exterior design include a new structure of the hexagonal radiator
grill, striking underride guard elements for the MINI Cooper S
Countryman ALL4, additional exterior paint finishes and the option
Exterior Piano Black. And there are also enhancements in acoustic
comfort, athletic flair and premium interior characteristics.
Additional accents are provided by weight-optimised light alloy wheels
and LED fog lights including parking and daytime driving lights in LED technology.
On the US automotive market the MINI Countryman will be
available in two engine variants in future, too, in addition to the
highly sports-oriented top model MINI John Cooper Works Countryman.
The all-wheel drive system ALL4 specially developed for MINI is
optionally available for the MINI Cooper S Countryman. It comes as
standard with the MINI John Cooper Works Countryman.
The new MINI once again stands as the pioneer of individual
style, premium quality and high-end technology in the small car
segment. The latest generation of the original combines evolutionary
design advancements with enlarged space and refinements to materials
and finish details in the interior. On all four seats there is a
tangible increase in freedom of movement, while the luggage
compartment has been expanded by around 30 per cent. Entirely newly
developed engines increase both the driving fun and the efficiency of
the new MINI. The car's characteristic go-kart feeling is now enhanced
with optimised ride comfort, with adjustable dampers being offered as
an optional extra for the first time.
A new display and operating concept, innovative driver
assistance systems and the latest MINI Connected features also allow
even more intensive interaction between driver and MINI. And the new
MINI is the first automobile in its class to be fitted with LED
headlamps and a Head-Up Display. There will be a choice of the models
MINI Cooper and MINI Cooper S at the market launch in the USA. Both
can be fitted with either the standard 6-speed manual transmission or
the optional 6-speed automatic transmission, according to preference.
The new MINI Countryman and the new MINI are crucial in setting
the British premium brand's course for further growth on the global
automotive markets. In addition to this, the constantly increasing
popularity of MINI in the USA derives from the ongoing expansion of
the model program. The current range comprises seven models in total.
In the premium small car segment it runs from the latest generation of
the MINI to the MINI Clubman with enlarge space for rear passengers
and luggage as well as the puristically and athletically designed
two-seater MINI Coupé and including the models MINI Convertible and
MINI Roadster - which provide open-top driving fun on either four or
two seats. What is more, the brand has become well established in the
premium compact segment, not just with the MINI Countryman but also
with the Sports Activity Coupé MINI Paceman.
The aspirations of especially performance-oriented MINI fans are
addressed by the extremely sporty John Cooper Works models. The range
of top sports cars now also extends to the small car and compact
segments. Here, motor racing technology in the area of engine and
suspension, aerodynamically optimised exterior components and a
specific cockpit design pave the way for exceptionally intense driving
fun in everyday traffic.
For further details on official fuel consumption figures,
official specific CO2 emissions and power consumption of new cars,
please refer to the "Manual on fuel consumption, CO2 emissions
and power consumption of new cars", available at all sales
outlets, from
Deutschen Automobil Treuhand GmbH (DAT),
Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
ManualCO2 (PDF ‒ 2.7 MB)