PressClub Portugal · Article.
New MINI is voted "Best-looking car of 2014" in its class.
Thu Sep 18 00:15:00 CEST 2014 Informação à Imprensa
The latest generation of the original in the small car premium segment has won the "Autonis" award in the latest reader's vote by automobile magazine "auto, motor und sport“.
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Joao Trincheiras
BMW Group
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Author.
Joao Trincheiras
BMW Group
Munich. On the market since spring 2014, the new MINI
makes an instant impression - with its classic proportions, the
typical three-way structure of its body, all-round greenhouse and
roof, and a modern interpretation of hallmark brand design features.
The new model, extended in length by some ten centimetres, has now
been voted by readers of the automobile magazine "auto, motor und
sport" as one of the best-looking new models on the German
automotive market. With its powerfully expressive and distinctive
design, the new MINI has not only impressed expert juries in important
competitions, it has also left its mark on public perception.
Published in Stuttgart, the automobile magazine called on its
readers to vote for "The best-looking cars of 2014" from
among 94 vehicles in ten categories. 17 378 readers and online users
took part this year. The new MINI finished first in the class of the
so-called "minicars", where it was up against seven new
models of other brands. The vote count was legally certified by a notary.
"We at MINI Design are particularly proud to have won this
award. Positive feedback from customers and fans is very encouraging
to us in our day-to-day design work for the MINI brand," explains
Anders Warming, Head of MINI Design. "We very much look forward
to pursuing this work further."
The latest edition of the MINI features an evolutionary
refinement in terms of design and an extensive upgrade of product
substance that benefits its sporty, agile handling, ride comfort and
efficiency as well as enhancing its unmistakable charisma,
functionality and premium style. The additional sporty flair and
efficiency achieved by means of new engines fitted with MINI TwinPower
Turbo Technology, likewise newly developed transmissions and extensive
MINIMALISM technology is reflected in even more dynamic lines and
strikingly shaped surfaces. The aerodynamic properties of the new MINI
have also been further optimised as compared to the predecessor model.
Details with a particularly high-end finish and precisely drawn
contours in the area of the headlamps, rear lights, turn indicator
surrounds and other hallmark design features underscore the maturity
of the latest MINI generation. In this way, the car's high-end design
has become a symbol of its superior level of technology, which
includes options such as adjustable dampers and LED headlamps as well
as a wide range of driver assistance systems such as the MINI
Head-Up-Display and Driving Assistant.