PressClub Nederland · Article.
Drie jaar sinds martkintroductie BMW i. 100.000 geëlektrificeerde BMW's op de weg.
Thu Nov 03 10:01:00 CET 2016 Persbericht
BMW i belichaamt de toekomstvisie van BMW Group. +++ Harald Krüger: BMW i blijft de speerpunt van innovatie die de technologische voortrekkersrol van BMW Group veiligstelt. +++ BMW i3 leidt zijn segment. Bijgaand het Engelstalige persbericht.
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Andrew Mason
BMW Group
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Author.
Andrew Mason
BMW Group
Munich.
Three years of BMW i, three years of innovation, three years of
holistic sustainable mobility: since its market launch in November
2013, BMW i has not only been the technological pioneer of the BMW
Group, but has also symbolised the company’s innovative strength and
future orientation in every vehicle it brings onto the road.
Today, this can be seen more clearly than ever: the BMW Group
has now delivered more than 100,000 purely electric-powered cars and
plug-in hybrids to customers worldwide. The BMW i3 alone has reached
a figure of more than 60,000 units, making it the most successful
electric vehicle in the premium compact segment. Meanwhile, the BMW
i8 ranks first among electrified sports cars, with more than 10,000
delivered since the middle of 2014. Additionally, there are the
approximately 30,000 plug-in hybrids sold to date; known today under
the label BMW iPerformance, these reflect the successful broad-based
transfer of BMW i technology.
“BMW i remains our spearhead in terms of innovation and it
will continue to open up groundbreaking technologies for the BMW
Group,” says Chairman of the Board of Management of BMW AG,
Harald Krüger. “When it comes to electric
drivetrains, we’ve already successfully managed to put this
technology transfer on the road. The next technological advance we
will address is automated driving, where the BMW iNEXT will set a
new benchmark.”
By establishing the BMW i brand and opting to develop a
separate vehicle architecture and BMW eDrive technology for electric
power, the BMW Group became a pioneer in the field of individual,
sustainable mobility. Both the BMW i3, designed for locally
emissions-free mobility in an urban environment, and the
future-oriented plug-in hybrid sports car BMW i8 combine Sheer
Driving Pleasure with a premium character that is consistently
geared towards sustainability, including the use of
resource-efficient production methods and materials. This also
appeals to new groups of customers: more than 80 per cent of BMW i3
customers worldwide are new to BMW.
All in all, the BMW Group now offers seven models that either
run on electric power alone, like the BMW i3, or are plug-in
hybrids, combining a combustion engine and an electric motor. Other
models will follow in the years to come, including a MINI Clubman
plug-in hybrid in 2017. What is more, a new variant of the BMW i8
sports car with plug-in hybrid drive will come out in 2018 – an
open-top BMW i8 Roadster. Looking further ahead, the portfolio will
be extended to include a purely electric-powered MINI in 2019 and a
purely electric-powered BMW X3 in 2020. At the start of the next
decade, another, larger BMW i model with electric drive is due to
appear: the BMW iNEXT. This highly innovative model will be the new
innovation leader and spearhead of BMW i.
In the event of enquiries, please contact
:
Paloma Brunckhorst, Product Communications BMW i, BMW iPerformance
Phone: +49-89-382-22322
paloma.brunckhorst@bmwgroup.com
Wieland Brúch, BMW i Communication, Electric Mobility
Phone: +49-89-382-72652
Max-Morten Borgmann, Business and Finance Communications Phone: +49 89 382-24118, Fax: +49 89 382-24418
Max-Morten.Borgmann@bmwgroup.com
Glenn Schmidt, Head of Business and Finance Communications
Phone: +49 89 382-24544, Fax: +49 89 382-24418
Internet: www.press.bmw.de
E-Mail: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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