Word het gezicht van de nieuwe BMW campagne

Munich . The search is on, via an online competition, for a pair of siblings for the international advertising campaign for a new BMW vehicle. BMW's online casting campaign started on 8.11.2010.

In line with the slogan of "One Origin. Two Originals", BMW is interested in finding two siblings who, despite having the same family background, have totally different personalities. The focus will be on the individuality and authenticity of the applicants. The competition is open to brothers, sisters, half-siblings and step-siblings. The siblings must be of the same gender.

Applications may be submitted by online form until 15.12.1010.

As the new faces of an international BMW advertising campaign, the winners of the casting competition will be the lead characters in print ads, a TV spot and short episode clips for the web. The photo shoots and film recordings will be carried out in a number of exciting locations over the coming year.

Anyone who is interested can submit their applications at http://www.2originals.com/nl/. Photos or videos of the candidates, along with address, date of birth and height, must be provided. The most important aspect of the application is a detailed description of the various characteristics that typify the siblings.

Once the application deadline has expired, all the entries will be assessed and the official winning pair selected: All the participants considered eligible will first be interviewed by telephone and a number will then be invited to a live casting session, after which the decision will be made.

The winning pair will be selected by a jury from BMW, the advertising agency supporting the campaign and an internationally recognised casting specialist.

If you have any questions, please contact:

Corporate Communications

Martina Daschinger, Business and  Finance Communications, Marketing
Telephone: +49 89 382-14908, fax: +49 89 382-24418

Marc Hassinger, Business and Finance Communications
Telephone: +49 89 382-23362, fax: +49 89 382-24418

Internet: www.press.bmwgroup.com

e-mail: presse@bmw.de

 The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.