PressClub Netherlands · Artikel.
Emissievrije MINI Riksja verovert de Olympische stad
Mon Aug 11 16:15:00 CEST 2008 Persbericht
München/Peking. Ook MINI is in topvorm gebracht om een topprestatie in Peking te leveren. De speciaal voor de Olympische Spelen 2008 gemaakte MINI Riksja vervoert bewoners en bezoekers door de Aziatische metropool. De door spierkracht aangedreven en emissievrije MINI Riksja speelt hierbij op unieke wijze in op de traditionele dynamiek van Peking.
Pressekontakt.
Diederik Reitsma
BMW Group
Tel: +31-70-4133-385
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Autor.
Diederik Reitsma
BMW Group
Munich/Beijing. Just in time for the biggest sporting event of the year, the
Olympic Games in the Chinese capital of Beijing, MINI is on top sporting form
too - and is making a great start in Beijing!
A very special MINI vehicle is providing passengers with a fantastic,
unforgettable driving experience of a most unusual type. Locals and visitors to
the games alike can move smoothly through the busy traffic in the Asian capital
in a MINI Rickshaw made specially for Beijing - a typical MINI experience.
Pure muscle power drives this exciting, emission-free vehicle through the
streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing's
dynamic combination of tradition and progress, coupled with a touch of fantasy
and individuality - as only MINI can do.
From 11 August, anyone looking for excitement who would like to explore
Beijing in a slightly different way has been able to experience the mixture of
bicycle and MINI Clubman in trendy club and scene districts such as the old
Beijing quarter of Hu Tong. Simply get in and enjoy the typical MINI feeling in
this pulsating city of a million. In addition, it is also possible to try out
this unique form of transport at the local MINI dealership.
The real Chinese lucky charms and talismen on the bicycle and in the inside of
the vehicle are intended not only to bring the passenger luck, but also, of
course, to release positive energy for the entire Olympic Games.
Alongside Japan, China is now the most important market in Asia for MINI and
one of the fastest growing markets worldwide. For the year to the end of July
2008, the BMW Group sold 2,278 MINI brand cars in China (including
Hongkong/Taiwan).