PressClub Middle East · Article.
The new BMW 3 Series Sedan
Wed May 29 00:45:00 CEST 2024 Press Kit
For almost 50 years now, the BMW 3 Series has represented the core of the BMW brand. It epitomises sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics and technological innovations in this segment time and again across what is now seven model generations. The character of the current-generation BMW 3 Series has likewise provided a case study in unwavering progress at work.
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BMW Group
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Author.
Daniil Vintsingerode
BMW Group
Update for the global best-seller in the premium midsize class.
For almost 50 years now, the BMW 3 Series has represented the core of the BMW brand. It epitomises sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics and technological innovations in this segment time and again across what is now seven model generations. The character of the current-generation BMW 3 Series has likewise provided a case study in unwavering progress at work. The extensive revisions already introduced for model year 2022 in the areas of design, powertrain, digitalisation and equipment will now be followed up with a fresh package of updates that take the cars’ visual appeal and cutting-edge modernity to new levels. New chassis tuning further enhances the balance between sporting potency and comfort. And when it comes to digitalisation in the new BMW 3 Series Sedan, BMW Operating System 8.5 provides the basis for extremely intuitive and comfortable operation – via the upgraded BMW iDrive with QuickSelect – and for extended navigation functions including Augmented View.
These new technological advances are accompanied by precise design modifications for the exterior and interior. New exterior paint finishes and light-alloy wheels accentuate the aura of sporting elegance radiated by the Sedan and Touring. In the interior, the newly designed steering wheels and instrument panel, plus sophisticated equipment features such as the CraftedClarity glass applications, deliver driving pleasure in an ambience of premium modernity.
BMW 3 Series is the market leader in the premium segment of its class.
The BMW 3 Series has embodied driving pleasure, elegantly sporty design and sustained technological progress ever since its debut in 1975. It therefore encapsulates the brand’s hallmark features in particularly concentrated form. More than 20 million examples of the BMW 3 Series have been sold around the world to date, with the current, seventh model generation now accounting for almost three million of these alone. As things stand, one in every eight vehicles delivered by the brand worldwide is a 3 Series. And in some markets, the share of the total BMW sales accounted for by the 3 Series is as high as 25 – 35 per cent.
An unwavering commitment to carbon footprint reduction.
Highly efficient drive systems, intelligent lightweight design and optimised aerodynamic attributes are key contributors to the fine balance between driving pleasure and low fuel consumption and emissions struck by the new BMW 3 Series. The bonnet, front side panels, engine subframe, front spring struts and numerous chassis components are all made from aluminium. The proportion of secondary raw materials used in cast aluminium parts for the BMW 3 Series is around 50 per cent. And the aluminium wheel rims are made up of as much as around 70 per cent recycled aluminium.
The externally procured electricity used in production of the new BMW 3 Series at BMW Group Plant Munich is generated from renewable sources. The BMW 3 Series also plays its part in helping the BMW Group to meet its exacting CO2 targets by consistently increasing vehicle efficiency. The BMW Group has set itself the goal of cutting life-cycle CO2 emissions per vehicle by at least 40 per cent by 2030 compared to 2019. By 2050 at the latest, the company is aiming for net zero in terms of CO2e emissions throughout the value chain.
Exterior design, interior and equimpent. Progressive aura, refined ambience.
More than ever, sporting elegance and modernity define the design of the new BMW 3 Series Sedan. In the current model generation, their driving pleasure-focused character is expressed in clear lines and generously sculpted surfaces. The sophisticated design of the BMW kidney grille and twin circular headlights – both signature brand features – gives the front end an unmistakable appearance. Eye-catching front and rear aprons underscore the cars’ dynamic profile, which can be further accentuated by specifying the optional M Sport package or M Sport package Pro.
Fresh design updates enhance the sporting elegance of the exterior.
The spectrum of exterior colours available for the new BMW 3 Series Sedan comprises two solid and seven metallic paint finishes. New additions to the range include Arctic Race Blue metallic and Fire Red metallic.
The selection of optional light-alloy wheels also welcomes attractive new arrivals. Cars specified with the M Sport package will be available with new 19-inch M light-alloy wheels in double-spoke design, giving their side view an even more dynamic appearance. Customers can order these wheels in either a Jet Black finish or a bi-colour variant. Meanwhile, the BMW Individual range also includes new 19-inch light-alloy wheels in Y-spoke design and a bi-colour finish. All the new light-alloy wheels are fitted with mixed-size tyres.
Progressive cockpit with new sports leather steering wheels. Digital climate control and selectable light moods. Exclusive accents with CraftedClarity.
Advanced new features have also been introduced in the interior of the Sedan. These help to give the cockpit a clean and pared-back look. Newly designed steering wheels add further intensity to the driving experience. The M Sport package brings a new M leather steering wheel with three spokes, a flat-bottomed rim and a discreet centre marking in the 12 o’clock position. The progressive premium character of the cars is also showcased by high-quality materials and new interior trim elements. The optional instrument panel Luxury in Sensatec has a further refined surface structure and decorative stitching in a contrasting colour.
The introduction of the latest-generation BMW iDrive with QuickSelect based on BMW Operating System 8.5 in the new BMW 3 Series Sedan also brings optimised operation of the ventilation and climate control functions. An operating concept focused squarely on touch control and natural language enables a further reduction in the number of physical buttons and controls in the cockpit. New adjustment controls for the air vent grilles in the centre of the instrument panel and on the driver’s and front passenger side of the cockpit allow the intensity and direction of airflow to be adjusted using rotating and tilting movements.
The interior lighting now includes cascade lighting integrated into the trim around the central seam vents as standard. It can be adjusted for colour and brightness according to personal preference, with users able to select from nine colour worlds.
The use of extremely high-quality materials also allows distinctive touches to be included in other areas of the interior to enhance its modern premium character. For example, customers can now specify CraftedClarity glass applications – another new addition to the options list. These give the gear selector lever, BMW iDrive Controller and Start/Stop button a particular air of exclusivity, both visually and in how they feel to the touch.
New seat surfaces in M Performtex.
As an alternative to the black cloth seat surfaces fitted as standard, the new BMW 3 Series Sedan can also be ordered with sport seats in Sensatec perforated. These are available in Black, Tacora Red or Cognac. The optional Vernasca leather trim is now offered in four colour variants.
The black surfaces of the sport seats in new M Performtex trim embody progressive sporting appeal. They are included in the M Sport package or as part of standard equipment for the M Performance models. This innovative velours covering combines high material quality and a sporty design with low weight and a sustainability-optimised production method. Cars with the M Sport package and the M Performance models can also be ordered with sport seats and M sport seats in Vernasca leather with black surfaces and blue contrast quilting.
Individual look with M-specific design features.
The performance capabilities of these elite athletes are clearly flagged by M‑specific design features crafted to meet technical requirements in terms of aerodynamics and cooling air supply. These include the large air intakes in the front apron, along with the M exterior mirror caps in Black high-gloss and the rear apron with its prominently styled diffuser. The BMW M340i xDrive Sedan model also sport a body-coloured M rear spoiler. A mesh-design BMW kidney grille, exclusive 18-inch M light-alloy wheels and trapezoidal exhaust tailpipe trim further add to the individual appearance of the range-topping sporting quartet. They are also available with the option of the M Sport package Pro.
The new BMW Operating System 8.5 and innovative digital services.
The latest version of the BMW iDrive display and control/operation system with QuickSelect is fitted in the new edition of the BMW 3 Series Sedan, enabling vehicle functions to be controlled intuitively and providing access to digital services. It is now based on BMW Operating System 8.5 and features a new-look home screen and QuickSelect rapid-access tech, bringing an improved menu structure that takes its cue from consumer electronics devices. Working in tandem with the BMW Curved Display and BMW Intelligent Personal Assistant, the new BMW iDrive is geared even more rigorously to operation using touch control and natural language.