PressClub Middle East · Article.
20 years of modern driving pleasure in the MINI.
Mon Apr 26 01:01:00 CEST 2021 Press Release
The MINI brand and the BMW Group's British production plants in Oxford and Swindon celebrate 20 years of production of the original in the small car premium segment for the 21st century.
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Osama El-Sherif
BMW Group
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Author.
Osama El-Sherif
BMW Group
Munich/Oxford/Swindon. A success that has now lasted two decades: At the beginning of 2001, the production of MINI body parts started in Swindon. And a little later, on 26 April 2001, the first new MINI rolled off the production line in Oxford. Since then, MINI has built more than five million premium cars in Great Britain. At the Oxford plant alone, the MINI 3-door, the MINI 5-door and the MINI Clubman as well as the fully-electric MINI Cooper SE are currently being built - all together on the same production line.
BMW Group Chairman of the Board of Management Oliver Zipse was in charge of manufacturing at the MINI plant in Oxford from 2007 to 2008. On the occasion of the 20th anniversary of the start of production, he says: „Congratulations to everyone at MINI Plants Oxford and Swindon for reaching such a great manufacturing milestone. I still have very fond memories of my time at Oxford. It was a real pleasure to work at the home and heart of the MINI brand with such engaging and passionate people, nearly one quarter of whom have dedicated these 20-years or more to building our cars.”
Currently, more than 4,500 highly qualified employees work at the MINI plants in Oxford and Swindon, including 130 apprentices. Together, this strong team ensures that around 1,000 MINI are born on the island every day - one every 67 seconds.
Peter Weber, Managing Director of Plants Oxford and Swindon since
2019, adds: „I am extremely proud of our teams at Oxford and Swindon
and the incredible job they do. Their continued commitment and passion
over the past 20 years has helped to strengthen
MINI´s
reputation around the world.“
Plants Oxford and Swindon already have a very long tradition as production sites: Cars have been built there for 65 years (Swindon) and even 108 years (Oxford). For a long time this was done quietly, but in recent years the Oxford plant has developed into a magnet for tourists. In the meantime, the award-winning MINI factory tour there has delighted around 26,000 MINI fans.
The Oxford plant took an energetic step into the future in 2020 when the MINI Cooper SE, the brand's first fully electric model, rolled off the production line.
And that was just the beginning: By the early 2030s, MINI will be the first BMW Group brand whose entire model range will be powered exclusively by electricity. Over the past 20 years, the Oxford and Swindon plants have played a decisive role in making MINI production more sustainable and are indispensable for the BMW Group's strategy to further reduce emissions.
The MINI brand and Great Britain manufacturing:
| 26 April 2001 | Start
of MINI production at the Oxford plant. |
| 2002 | Only 13 months after the
start of production, the 100,000th MINI already has
come of the production line at the Oxford plant. |
| 2004 | BMW Group announces a £40
million investment at Plant Swindon. The MINI Convertible is presented. |
| 2006 | The Hams Hall plant
produces a new generation of engines and supplies Oxford for
MINI production, creating the British MINI production triangle
of three plants. The MINI Cooper S with John Cooper Works GP Kit is unveiled. |
| 2007 | The MINI Plant Oxford
pioneers innovative paint technology. The Oxford plant is the
first BMW Group production site to use IPP (Integrated Paint
Process). This highly innovative system brings energy savings and emission reductions of well over ten percent in the painting of bodyshells. |
| 2008 | The new MINI Clubman is
launched. |
| 2009 | Start of the MINI E trials,
supported by the British government. Worldwide field trial by
the BMW Group to evaluate the technical and social aspects of
living with a fully electric vehicle in everyday life. |
| 2010 | The brand's first
all-wheel-drive model, the MINI Countryman, is launched. |
| 2011 | Expansion of the model
range to include the MINI Coupé. |
| 2012 | The MINI Roadster is
launched. |
| 2013 | Premiere for the MINI Paceman. |
| 2014 | The first MINI 5-door is launched. One of the Great Britain’s largest roof-mounted solar farms is installed at MINI Plant Oxford. On the roof of the bodyshop, the solar farm has more than 11,500 panels, covering 20,000 square metres (five football pitches). It generates enough electricity to power the equivalent of 850 households (over 3 megawatts). This allows Plant Oxford to reduce its carbon footprint by approximately 1,500 tonnes of C02 per year. |
| 2016 | The latest generation of the MINI
Convertible is announced. |
| 2017 | The second generation of the MINI
Countryman is unveiled. |
| 2019 | The MINI plant in Oxford builds its
10,000,000th MINI. Two new highlights in the model range are announced: the third MINI John Cooper Works GP and the brand's first fully electric production vehicle, the MINI Cooper SE. |
| January 2020 | Production of the MINI Cooper SE begins at
the Oxford plant. The purely electric MINI is fully integrated
into the production process. This makes it the first BMW Group
plant to run electric vehicles on the same line as the models
with combustion engines, enabling flexible production in line
with global demand. By the end of 2020, a total of 17 580 vehicles had been sold and delivered to customers around the world. |
| October 2020 | MINI announces future product plans and
new strategy, focusing on electromobility, introduction of a new
crossover model and production of models in China from 2023
onwards. |
| March 2021 | MINI confirms that the brand's last model
with an internal combustion engine will be presented in 2025.
From the early 2030s, the brand will drive exclusively
electrically. |
Article Offline Attachments.
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20 years of modern driving pleasure in the MINI. PDF, EN, 290.4 KB
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MINI Timeline 2001 - 2021. PDF, EN, 142.01 KB