BMW 7 Series Solitaire marks new era of luxury at Dubai International Motor Show

One of only six units of the limited edition Solitaire model impressed audiences during exclusive appearance

Dubai, UAE. BMW Group Middle East together with AGMC wowed the audience at the Dubai International Motor Show, which was held at Dubai World Trade Center from 10 – 14 November, with an exclusive appearance of the BMW 7 Series Solitaire – the most expensive 7 Series ever produced.

The exquisitely designed model, which only exists in six examples, is part of the BMW Individual programme that enables customers to tailor their vehicle to a bespoke design that suits their individual style using a range of premium materials, paints and interior trims. The Solitaire has been conceptualized by the BMW Middle East office in Dubai exclusively for the Middle East, highlighting the importance of the region as the third largest in the world for the 7 Series.

Stand-out features of the luxurious Solitaire includes a sparkling exterior colour with glass flakes that makes an opulent impression as you approach the vehicle. The model comes with full leather interior in BMW Individual Tartufo Brown with white woven piping and includes floor trim panel and floormats made from lamb‘s wool, adding a delicate accent to the design. These softer details perfectly contrast the luxury and elegance of the dashboard’s black piano lack trim and Arabic inspired Pearl inlays.

Adding a pristine finish to the design, five carats of diamonds are present in each car on the wood trim, dashboard, side panels and key, further accentuating the exclusivity of the limited edition model.

Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function.