PressClub Middle East · Article.
MINI at the Tokyo Motor Show 2015.
Thu Oct 22 23:58:00 CEST 2015 Press Kit
The British premium brand MINI is presenting the latest results of the current generation change in its model range at the Tokyo Motor Show 2015 with a World and Asia premiere. The international motor show in the Japanese capital is the venue for the first public presentation of the new MINI Convertible. The new MINI Clubman will also see its premiere on the Asian continent here.
Press Contact.
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Author.
Osama El-Sherif
BMW Group
The British premium brand MINI is presenting the latest results
of the current generation change in its model range at the Tokyo
Motor Show 2015 with a World and Asia premiere. The international
motor show in the Japanese capital is the venue for the first public
presentation of the new MINI Convertible. The new MINI Clubman will
also see its premiere on the Asian continent here.
Both new arrivals demonstrate how the wide range of
possibilities of experiencing the latest edition of MINI typical
driving fun have been broadened even further. Just like the new MINI
3 door and the new MINI 5 door, the new MINI Convertible offers
significant advancements in the areas of technology, design,
equipment and premium quality. Enjoying open air driving pleasure in
hallmark style is now even more attractive. The new MINI Clubman
combines the advances of the new model generation with a clear boost
in space and functionality, thereby transferring them to the premium
compact segment for the first time. In this competitive environment,
its unconventional body concept with four doors and the two Split
Doors at the rear, which open sideways, make it an exceptional
phenomenon right away.
The Tokyo Motor Show ranks among the top five of the most
important international auto shows. It was brought into being in
1954 and is being conducted for the 44th time already this year.
Taking “Your heart will race – technology and fantasy” as the motto,
automobile manufacturers, suppliers and service providers from all
over the world are presenting their latest models, products and
technologies from 30. October to 8. November.
The MINI presentation at the international Tokyo Big Sight trade
fair centre gives visitors the opportunity to also get to know the
other members of the model family, current MINI Connected
innovations as well as new products from the optional equipment and
Original MINI accessories range.
The new MINI Convertible: invigorating driving fun,
innovative technology and individual style.
Once again the MINI Convertible offers the most exclusive and
also most invigorating way of enjoying hallmark MINI driving fun. In
the new edition of the open four-seater, the evolutionary refinement
of the sporty-elegant exterior design and the high-grade interior
ambience harmonise with the wide range of innovations in the areas
of drive, suspension, equipment and networking. The fully automatic
textile top of the new MINI Convertible is equipped with a fully
electric and therefore especially quiet drive mechanism. It can also
be opened and closed while driving up to speeds of 30 km/h in 18
seconds respectively and also features a sliding roof function.
Optionally a MINI Yours top with woven-in Union Jack design is
available. A touch of visual style is also offered by the new
Caribbean Aqua metallic paintwork.
The new generation of the first and still only convertible in
the small car premium segment will go on sale on the Japanese market
in the first quarter of 2016 in the model variants MINI Cooper
Convertible and MINI Cooper S Convertible. Both models are driven by
the powerful and efficient latest-generation engines with MINI
TwinPower Turbo Technology. Agile and safe driving is ensured thanks
to the hallmark power transmission to the front wheels, the
high-grade, model-specifically harmonised suspension technology, the
wide track, the low centre of gravity and the body reinforcements
especially conceived for the convertible. The automatic rollover
protection has now been completely integrated behind the rear seats.
The new options include the Always Open Timer, whose display
functions have been expanded, the MINI Connected App with rain
warning, the automatic air conditioning with convertible mode as
well as the especially compact and user-friendly wind deflector.
The new MINI Clubman: multifacetted individualist for the
premium compact segment.
The second new model of the British brand presented at the Tokyo
Motor Show 2015 has everything that it takes to win over new target
groups to the unmistakable MINI feeling. The new MINI Clubman offers
the highest level of everyday practicality, long distance
suitability, versatility and ride comfort ever seen in a MINI. In
addition, its unique body concept, characteristic design features,
premium quality and thrillingly agile handling properties make for
hallmark MINI style in the compact segment.
With its Split Doors at the rear, the new MINI Clubman has six
doors. With its long wheelbase, its stretched silhouette and steep
rear section, it represents the modern interpretation of the
shooting brake concept. Five fully-fledged seats and a spacious and
variable interior as well as the distinctive cockpit design, clearly
highlight the advances made in comparison to the predecessor model
with regard to space and functionality. The new MINI Clubman is
equipped as standard with an electric parking brake and optionally
also with electrically adjustable driver and front passenger seats.
In addition the entire range of driver assistance systems is
available for the new MINI generation. The luggage space volume of
the new MINI Clubman can be extended to as much as 1250 litres by
folding down the rear backrest with its 40:20:40 split.
Non-contact opening of the split doors is possible in
combination with the optional equipment Comfort Access function.
The current engine generation with MINI TwinPower Turbo
Technology also powers the MINI Clubman providing sports style
temperament and outstanding efficiency. Two model variants will be
launched in Japan in the fourth quarter of 2015. The new MINI Cooper
Clubman transfers the engine power generated by its 3-cylinder
petrol engine to the front wheels via 6-speed Steptronic
transmission. The 4-cylinder engine of the new MINI Cooper S Clubman
is combined with the first 8-speed Steptronic transmission to be
used by the brand. The optional MINI Driving Modes include the
standard MID setting, the intensive driving fun SPORT mode and the
especially efficient GREEN mode. Fuel-efficient driving is also
ensured by the sailing function where the drivetrain is decoupled as
soon as the driver takes his foot off the accelerator.
MINI model range: On the track for success with new diversity.
With the new models shown at the Tokyo Motor Show 2015, the
latest MINI generation presents a level of model diversity which
enables further target groups to experience driving fun in everyday
traffic. With its current range for the small car and compact
segment, the British premium brand is preparing the ground for
continuing its success story on the Japanese car market. The latest
generation of the original in the premium small car segment will be
available in the MINI 3 door and MINI 5 door version for the first
time. Three engine types are offered for both models. The extremely
sports oriented MINI John Cooper Works was also created based on the
classic 3 door model version. The new edition of the top athlete is
the most powerful production vehicle ever manufactured by the brand.
The MINI Countryman already impressively proved that hallmark
MINI driving fun and individual style thrills customers beyond the
small car segment, too. As the first MINI with four doors, a large
tailgate, five seats and optional ALL4 all-wheel drive, the
allrounder greatly contributed to the brand’s continuous growth on
the Japanese market. There is added support by the avant-garde and
very sports-oriented MINI Paceman, the first Sports Activity Coupé
in the premium compact segment. Both models also serve as the basis
for two further extreme athletes in the MINI model range. The MINI
John Cooper Works Countryman and the MINI John Cooper Works Paceman
are characterised by their motor sport inspired drive and suspension
technology, all-wheel drive as standard as well as highly
distinctive exterior and interior design.
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