BMW Group Middle East together with local importer AGMC will showcase
the future of motoring when more than 100,000 expected visitors to
this year’s Dubai International Motor Show see the revolutionary BMW
i8 hybrid sports car for the first time.
Taking centre stage for the duration of the show from November 5 to
9, the BMW i8’s visionary design, intelligent lightweight construction
(carbon) and dynamic performance allows it to accelerate like a sports
car and yet consume less fuel than a compact hatch while emitting zero
emissions in city driving.
The all-new BMW i8 is scheduled for a Middle East launch in the
second quarter of 2014 and will be joined on stage at its media reveal
by Henrik Wenders, Head of BMW i8 Product Management who will
highlight the significance of the radical new technology that’s being
introduced through BMW’s new i sub brand.
Powered by the latest generation BMW TwinPower Turbo petrol engine
which, in typical BMW sports car fashion, drives through the rear
wheels, the i8’s intelligent plug-in hybrid system also capitalises on
a potent electric motor which sends drive to the front wheels
resulting is a combined power output of 362hp delivered to all four wheels.
When united, the dual motors (electric motor at the front and petrol
engine at the rear) work together to allow the BMW i8 to accelerate
from 0 to 100km/h in 4.4 seconds while using only 2.5 litres of petrol
per 100kms and emitting just 59g/km of emissions.
Its mid-engined design is reminiscent of BMW’s famed M1 sports coupé
of the 1970s yet features cutting edge aerodynamic elements never
before seen on the street and all wrapped in a super light, high-tech,
carbon fibre body resulting in an unladen weight of just 1,490 kg.
Along with the headlining i8, BMW will also display the first 7
Series ever to wear the high performance M badge with the jaw-dropping
760 M V12 Bi-Turbo as well as the next chapter in the Sports Activity
Coupé story, the Concept X4 and the all-new 4 Series Coupé.
Made exclusively for the Middle East, the high performance executive
760Li M V12 Bi-Turbo saloon features bespoke paint and interior trim
features including “V12” stitching on the headrests as well as a Bang
& Olufsen High End Surround Sound System and a state-of-the-art
rear seat entertainment system with iDrive control.
With almost a third of all BMWs sold worldwide being an X model, the
Concept X4 is another exciting interpretation of the X family which
pioneered an entirely new segment in the automotive landscape
following the arrival of the X6 Sports Activity Coupé in 2008.
Continuing the coupé-like profile mixed with rugged looks that has
made the X6 such a stand-out success, the X4 Concept takes it a step
further by previewing the X family’s future with eye-catching
proportions and sporty contours. The result is an unrivalled product
character brimming with emotional appeal, dynamism and the sturdiness
you would expect from a BMW X model. At the same time, its looks offer
the promise of outstanding performance and driving dynamics.
The arrival of the new BMW 4 Series Coupé heralds the dawn of a new
era for BMW as it represents the fourth generation of BMW’s premium
mid-size coupé. The new 4 Series embodies the sporty nature of this
segment in every aspect of its design, performance and dynamics.
The 4 Series Coupé sets itself apart from its predecessor in every
aspect, sporting a clearly more dynamic and muscular design language,
substantial technical differentiation and a host of innovative new features.
BMW Group has seen strong sales performance in the Middle East
between January and September 2013, with 18,835 BMW and MINI models
sold representing a 19% increase compared to the same period in 2012.
The company's impressive year-to-date sales demonstrate the continued
growth of the region's premium automotive industry and also highlight
the Middle East customers' appetite for luxury cars.
The Dubai International Motor Show is the largest and most popular
automotive event in the Middle East, hosting more than 500 companies
and is held every second year at the Dubai World Trade Centre.
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