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PressClub Middle East · Article.

BMW i at the 42nd Tokyo Motor Show 2011.

Mon Nov 14 16:25:00 CET 2011 Press Kit

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The world, and with it the sphere of personal mobility, is experiencing a period of radical environmental, economic and social change. A rash of global developments such as climate change, the dwindling availability of resources and increasing urbanisation call for a new balance between the demands of the planet and the desires of the individual. Fresh solutions are required to underpin personal and, most importantly, sustainable mobility. The BMW Group has responded to this situation with the creation of a sub-brand which meets the changing needs of customers head-on: BMW i.

Technology

Alternative Drive Systems, Mobility of the Future

BMW i

Technology, Research & Development

Auto Shows

Press Contact.

Osama El-Sherif
BMW Group

Tel: +971-4-3129-964

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Osama El-Sherif
BMW Group

1. BMW i – introduction.

2. Purpose-built design – the LifeDrive concept.

3. Two vehicles, two drive concepts.

4. Inspirational design.

5. BMW i and sustainability.

6. BMW i – visionary mobility and mobility services.

7. Specifications.

Please find attached the short and long version of the press kit "BMW i - a new understanding of mobility." in different languages.

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All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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