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PressClub Middle East · Article.

BMW i - a new understanding of mobility.

Fri Jul 29 12:00:00 CEST 2011 Press Kit

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The world, and with it the sphere of personal mobility, is experiencing a period of radical environmental, economic and social change. A rash of global developments such as climate change, the dwindling availability of resources and increasing urbanisation call for a new balance between the demands of the planet and the desires of the individual. Fresh solutions are required to underpin personal and, most importantly, sustainable mobility. The BMW Group has responded to this situation with the creation of a sub-brand which meets the changing needs of customers head-on: BMW i.

Technology

Alternative Drive Systems, Mobility of the Future

Technology, Research & Development

BMW i

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Osama El-Sherif
BMW Group

Tel: +971-4-3129-964

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Osama El-Sherif
BMW Group

1. BMW i – introduction. ......................................................................................... 2

2. Purpose-built design – the LifeDrive concept. ............................................. 9

3. Two vehicles, two drive concepts. ................................................................ 15

4. Inspirational design. ....................................................................................... 21

5. BMW i and sustainability. ............................................................................... 37

6. BMW i – visionary mobility and mobility services. ..................................... 42

7. Specifications. ................................................................................................. 51

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Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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