PressClub Middle East · Article.
The BMW Group's Co-Creation Lab
Thu Sep 23 13:11:00 CEST 2010 Press Release
Second ideas contest for the customization of vehicle interiors runs from September 8 to October 13, 2010.
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Osama El-Sherif
BMW Group
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Osama El-Sherif
BMW Group
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Second ideas contest for the customization of vehicle interiors runs from September 8 to October 13, 2010.
Munich. The ideas contest for the customization of vehicle interiors offers young creative talents the opportunity to put their design skills to the test.
The start of this second contest heralds the permanent establishment of the BMW Group’s Co-Creation Lab, which is the central platform for all customer integration projects for the BMW Group. The Co-Creation Lab is a virtual forum for all automotive enthusiasts. As well as offering a range of design possibilities, it allows people to share their ideas and opinions about the automotive world of tomorrow with leading vehicle manufacturers.
After the first ideas contest for “Tomorrow’s Urban Mobility Service” was received to great acclaim, the BMW Group’s Co-Creation Lab is now running its second customer integration project. For the “BMW Group Interior Idea Contest”, entrants are invited to submit innovative ideas for the design of vehicle interiors. A special configurator is available for the creative realization of the proposals.
The closing date for entries is October 13, 2010. A panel of experts specialized in design and vehicle development will rate the various submissions.
There are great prizes to be won for the best ideas and the most active entrants. These include a meeting with BMW developers as part of a BMW Weekend Activity Package (trip to Munich, visit to the BMW headquarters, BMW Premium Tour) and products from the BMW Lifestyle Shop (watches, sunglasses).
To register for the ideas contest, visit: http://interior-ideacontest.bmwgroup-cocreationlab.com/
If you have any further questions, please contact:
Corporate and Governmental Affairs
Martina Daschinger, Business and Finance Communications,
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Tel.: +49 89 382 14908, fax: +49 89 382 24418
Marc Hassinger, Business and Finance Communications
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+49 89 382 23362, fax: +49 89 382 24418
Website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.