MINI COOPER S PLAYS FEATURE ROLE IN ROBERT LUDLUM'S THE BOURNE CONSPIRACY VIDEO GAME

MINI USA and Vivendi Games Collaboration Results in Iconic Car's
Integration into the Ultimate Spy Adventure Woodcliff Lake, NJ - June
24, 2008... The search for a fast and agile getaway car for the latest
edition of Robert Ludlum's The Bourne Conspiracy video game led to the
MINI Cooper S being featured in the game's adrenaline-pumping driving
sequences. Developed by High Moon Studios for Sierra Entertainment, a
global division of Vivendi Games, the highly anticipated video game for
Microsoft's Xbox(R) 360 and Sony Playstation(R) 3 made its U.S. debut
earlier this month and will be distributed in Europe later this year.
Based on Ludlum's novels and the trilogy of blockbuster films, The
Bourne Conspiracy video game allows players to take on the persona of
superspy and trained assassin Jason Bourne and engage in a variety of
adventures in espionage - from hand-to-hand combat, to dramatic
evasions and escapes, to high-speed pursuit in a Chili Red MINI Cooper
S. "The role of the MINI Cooper S in The Bourne Conspiracy game is
a great fit for the MINI brand. As the featured vehicle and Bourne's
getaway car, this integration allows us to demonstrate the agility and
performance that's inherent in the full line of MINI vehicles,"
said Kate Alini, MINI Marketing Communications Manager. "The
association with The Bourne Conspiracy game and the additional
promotional opportunities we've received will help us reach the male
demographic in a powerful, organic way." The unique collaboration
between MINI USA and Vivendi Games resulted in a number of in-game
integration and promotional opportunities, including: MINI Cooper S
integration as the featured vehicle in the game's driving sequence,
in-game MINI billboards and MINI dealerships, inclusion in the game
trailer video, and integration into The Bourne Conspiracy game
point-of-sale, TV spots, and cinema advertising. In addition, The
Bourne Conspiracy game will be promoted on MINIUSA.COM with video
clips, character bios and downloadable wallpaper images. "We are
ecstatic to work with MINI as both an in-game and out-of-game partner
for The Bourne Conspiracy. The MINI played an integral part in the
first movie and we wanted to maintain that tradition and integrity as
we brought the Bourne brand to life in the video game," said Ami
Blaire, Vice President Integrated Marketing, Vivendi Games. "The
collaboration has been outstanding and we couldn't be happier. In
fact, several of their dealerships nationwide are handing out demos of
the Xbox® 360 version of the game and The Bourne Conspiracy will
be part of the MINI Takes the States tour, as well as featured on their
web site launching later this month." Thousands of MINI
enthusiasts attending MINI Takes the States 2008 events in four cities
this summer - Miami, Boston, Chicago, and Los Angeles - will be among
the first to experience the action-packed game at the Vivendi-sponsored
Robert Ludlum's The Bourne Conspiracy Video Game / Game Crazy Gaming
Experience. MINI Takes the States 2008 celebrates the spirit of the
MINI brand in the U.S., and fosters a sense of community among a
growing group of passionate owners and enthusiasts. For a demo of
The Bourne Conspiracy video game, please visit MINIUSA.COM. MINI in
the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC which has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in
California; a technology office in Silicon Valley and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all Z4 models, X5 Sports Activity
Vehicles and X6 Sport Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce
Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in
Woodcliff Lake, New Jersey. Information about BMW Group products is
available to consumers via the Internet at: www.bmwgroupna.com
www.bmwusa.com www.bmwmotorcycles.com www.miniusa.com
www.rolls-roycemotorcars.com # # # Journalist note:
Information about the BMW Group and its products is available to
journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available
via The NewsMarket at www.thenewsmarket.com. # # #