Smeg for MINI: Big on style. Two leading brands create an extraordinary design object: the FAB28MCS.

Guastalla / Munich. Smeg has teamed up with MINI to design a
refrigerator inspired by the Design of the new Cooper S. In a limited
edition of 250 individually numbered units, it is already a cult
object.Distinctive, sporty, vibrant: the new Smeg FAB28MCS refrigerator
is soulmate to the new MINI. The bright and breezy character of this
novel duo will certainly not pass unnoticed on the international scene.
The partnership between MINI and the Italian domestic appliances firm,
brings together two brands that stand out for a similar passion for
design, innovation and customization. The result of this liaison is an
exclusive refrigerator in a limited edition of just 250 individually
numbered units whose aesthetic appearance features the distinctive
characteristics that instantly made the MINI a cult vehicle worldwide.
This Smeg refrigerator is finished in the same Laser Blue as the launch
colour of the new MINI. Its door features the same twin white bonnet
stripes as those of the MINI that won the Monte Carlo Rally in 1964 and
which have been associated with the sports MINI ever since. Both the
refrigerator and the vehicle, therefore, take inspiration from the same
historical period. Smart and elegant, Smeg and Mini reinterpret the
glorious past with a modern edge, each employing the rounded lines
typical of the '50s and '60s. Furthermore the model FAB28MCS - MINI
Cooper S features other inimitable style details. The MINI logo,
positioned at the centre of the refrigerator, is associated with the
Smeg logo and the handle is the very same one that features on the door
of the new car. To improve grip the rear of the refrigerator handle
features a recess identical to that of the MINI: it is this attention to
detail that is the Smeg trademark. The FAB28 has a long history.
After the first series in pastel shades, which caused a sensation, the
colour range was increased to include brighter shades (red, black,
lime, orange) and, over time, the Smeg refrigerator became a status
symbol in its own right. More recently, it has become available in other
highly original versions: Tricolour, featuring the Italian flag, Union
Jack with the British flag, and Colour Stripes. The latest achievement
is its association with the new MINI, with which it shares a precise
market position: appealing to a young target audience with a passion
for design, and a cool, dynamic style. The Smeg refrigerator and the
MINI Cooper stand out as a winning team whose strength lies in their
perfect harmony. FAB28MCS Characteristics • Energy efficiency
class A • Four stars ice box • Adjustable thermostat •
automatic defrost refrigerator • thaw time: 12 h • Freezing
capacity 2 kg/24 h • Climatic class: ST ( Subtropical) •
energy consumption: 288 kw/h per year • Ice box Capacity •
Gross capacity 271 litres • Fresh food capacity 247 litres •
Frozen food capacity 21 litres Refrigerator • 3 adjustable glass
shelves • 1 chrome wine rack • 1 covered fruit and vegetable
container • 1 cheese container • dynamic cool by airfan •
internal lighting Counter door with 8 compartments • two 8 eggs
boxes Dimensions • height 146 cm • width 60 cm • depth
66 cm MINI MINI is not only a car but also a world of emotions,
passion and fun. The new model, as its predecessor, is classic, chic
and exuberant. The original design was penned by Alec Issigonis in
1959. In its rally version the MINI Cooper 'S won The Monte Carlo
Rally from 1964 to 1967. In September 2000, 40 years after its
revolutionary debut, MINI joined the BMW Group. In four decades a lot
has changed in everyday life, technology and creative languages. At the
same time, MINI universe has developed. The new car is sophisticated,
stylish and sporty and it reflects both the high performance and
personality of its predecessor. Design, comfort and safety features
have been entirely renewed - thanks to this, to its history and its
personality, the new MINI is at ease even in the new Millennium. SMEG
Smeg applies architectural principles to the design of home appliances.
In the last 50 years Smeg has produced household-electrical appliances
of unmistakable style, dedicating special attention to aesthetic rigor,
ergonomics and the functionality. A perfect understanding of materials
and technologies interpret the requirements of contemporary living, and
express in the products essential qualities such as durability, safety
and beauty. No detail is left undone: design and high performance are
incorporated in the original designs, and create a harmony with the
work ethics of the Company: 'Technology with style'. The Company has
its headquarters in Guastalla, in the heart of Emilia Romagna. The
production is concentrated in Italy, with 3 plants in the
central-northern area, with every one of them producing a specific type
of household-electrical appliance. Abroad the Company has 8 branches
(France, England, Belgium, Spain, Germany, Holland, Sweden, and
Portugal). It also has a representative in Hong Kong and is present all
over the world with a strong network of distributors. High-resolution
photographs can be downloaded at the BMW PressClub from
www.press.bmwgroup.com. For further questions please contact:
Corporate Communications Giuseppe Faranna, BMW Group, PR Programme MINI
und BMW Telefon: +49 (0)89 382- 51735, Fax: +49 (0)89 382- 28017
Michael Kirsch, BMW Group, Leiter Public Relations Telefon: +49 (0)89
382- 25111, Fax: +49 (0)89 382-28017 Media Website:
www.press.bmwgroup.com e-mail: presse@bmw.de