PressClub Italia · Article.
The new MINI: the new original is now the new "Value Master" too.
Fri Feb 06 08:55:00 CET 2015 Comunicati Stampa
The new MINI Cooper 5 door is the overall winner of all categories in the ranking that shows automobile models with the most lasting value in the German market, published by the automobile magazine "Auto Bild".
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Cristiana Raffaella Lattuada
BMW Group
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Author.
Cristiana Raffaella Lattuada
BMW Group
Munich. Once again, the best investment on four
wheels is a MINI. This was the result arrived at by automobile
magazine "Auto Bild", which has published the new
"Value Master" ranking in its latest issue. With the new
MINI Cooper 5 door, the British premium brand not only provides the
"Value Master 2015" in the small car category but also the
overall winner of all categories. This means that the five-door and
five-seater body version of the new original in the premium small car
segment is the model that offers the longest-lasting value on the
German automobile market.
The "Value Master" title is based on a forecast
compiled by experts at the market research institute Schwacke that
looks at the price that can be obtained in four years' time for a car
that was newly registered in 2015. An assessment is drawn up for each
model that includes not just purchase price and vehicle properties but
also numerous other factors such as running costs, time of market
launch, brand image and the competitor situation within the segment as
well as current trends in the automobile market and general economic
developments. This analysis is used to determine which models offer
the most lasting value in 13 vehicle categories.
The new MINI Cooper 5 door takes over from the MINI Cooper S
Countryman as the "Value Master 2015" in the small car
segment, the latter having achieved the top ranking in 2014. In so
doing it carries forward the success of the brand, which has dominated
the small car category ever since 2005 with models such as the
predecessor to the new MINI Cooper 3 door and the MINI Convertible, as
well as regularly coming first in the overall ranking. The current
forecast gives the new MINI Cooper 5 door an estimated resale value of
65.6 per cent of the original price. This is the highest percentage
residual value of all models analysed this year.
The "Value Master" ranking is an important
decision-making aid to potential new car buyers. It indicates which
models exhibit less difference between their original price and resale
value and can therefore be regarded as a sound investment. The
stability forecasts for MINI models are always especially favourable,
showing that the original in the premium small car segment is highly
popular in the used car market, too. The success of the new MINI
Cooper 5 door shows that this tendency applies likewise to the latest
model generation.
The new MINI Cooper 5 door (combined fuel consumption: 4.8 -
4.7 l/100 km, combined CO2 emissions: 111 – 109 g/km) is powered by a
100 kW/136 hp 3-cylinder spark ignition engine of the latest
generation with MINI TwinPower Turbo Technology. It sprints in
8.2 seconds from zero to 100 km/h and is also optionally available
with a 6-speed Steptronic transmission. After the market launch of the
new MINI One First 5 door in March 2015, there are now a total of
seven engine types available for this model, too - four petrol and
three diesel. They provide hallmark brand driving fun and exemplary
efficiency in the new MINI 5 door, which also offers increased
functionality and comfort with a wheelbase extended by 72 millimetres
as compared to the new MINI 3 door, two additional doors and three
seats at the rear. This makes the unmistakable MINI feeling attractive
to additional target groups - and with particularly long-lasting
value, too.
For further details on official fuel consumption figures, official
specific CO2 emissions and power consumption of new cars, please
refer to the "Manual on fuel consumption, CO2 emissions and
power consumption of new cars", available at all sales outlets,
from Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1,
73760 Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
ManualCO2 (PDF ‒ 2.7 MB)