PressClub Ireland · Article.
All-electric driving fun for the future: the new MINI Cooper Electric.
Wed May 03 09:00:00 CEST 2023 Press Release
The fifth generation of the MINI 3-door is fully electrically powered and continues the success story of the legendary model. With maximum go-kart feeling, the new MINI Cooper Electric embodies the hallmark brand driving fun of the future.
Press Contact.
Laura Condron
BMW Group
Tel: +353-1-8628-214
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Author.
Laura Condron
BMW Group
Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptations have been made to
cater for the Irish market.
Munich. The next generation of the MINI family is now
being launched with the MINI Cooper Electric. The new edition of the
iconic MINI 3-door is geared towards electric driving fun and is
available at two power levels. With its thrillingly agile drive, the
MINI Cooper Electric stands for locally emission-free premium mobility
of the future.
Originally launched in 2020, the all-electric MINI Cooper SE saw
a 25.5 per cent increase in sales in 2022 to become by far the most
popular MINI model, with over 43,000 units of the locally
emission-free MINI being sold worldwide last year. One out of five
MINI on the road now is electrically powered. The enormous ongoing
success of the original MINI was recently demonstrated by the
production anniversary of the one millionth MINI 3-door of the current
– fourth – generation. Likewise fully electric, the vehicle was
delivered to Canada.
Electrified go-kart feeling with maximum torque right from the get-go.
In the new MINI family, full torque is available from the get-go
in both the MINI Cooper E with an output of 135 kW and the MINI Cooper
SE with 160 kW. It accelerates without delay and without shift
interruptions. The lithium-ion high-voltage battery is installed in
the floor of the MINI Cooper Electric for optimum road holding and
weight distribution, while also increasing the vehicle’s stability and
agility. In this way, MINI redefines the brand’s hallmark go-kart
feeling, consistently perpetuating the concept of urban driving fun
that has been so successful for more than 60 years.
MINI was able to draw on development expertise within the BMW
Group in order to achieve further improved driving dynamics in the new
MINI Cooper Electric. The vehicle has been firmly anchored in the
company’s brand history from the market launch of the redesigned
generation of the MINI 3-door in 2001 through to the upcoming fifth
model generation. Continuous advancement in the areas of technology,
efficiency and power delivery reflects careful handling of the popular
MINI model’s tradition-steeped history and now once again raises
driving fun to a new level.
Improved range and maximum flexibility
The battery capacity in the MINI Cooper E is 40.7 kWh, while in
the MINI Cooper SE it is 54.2 kWh. This gives the new models a
predicted range of between 300 and 400 kilometres, thereby noticeably
extending the radius for excursions within the urban setting and beyond.
With its hallmark MINI space concept, the MINI Cooper Electric
demonstrates the maximum flexibility of a purpose-built vehicle.
Offering maximum variability, the design of the interior allows the
luggage compartment volume to be expanded and includes four seats.
Together with the MINI Countryman - to be produced at the BMW
Group Plant Leipzig from November 2023 - the new MINI Cooper Electric
is all set and ready to go for the all-electric future of MINI. The
MINI Aceman will complete the new model family from 2024 onwards.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network
in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles
and more than 202,000 motorcycles worldwide. The profit before tax
in the financial year 2022 was € 23.5 billion on revenues amounting
to € 142.6 billion. As of 31 December 2022, the BMW Group had a
workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.
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