BMW brings Sheer Driving Pleasure in Pune.

Pune. BMW India is hosting its action packed BMW Experience Tour and BMW xDrive Experience in Pune from 9 - 10 September 2017. Pune is the first city to host both these driving experiences together. 

Mr. Vikram Pawah, President, BMW Group India said, “BMW driving experiences guarantees the purest form of sheer driving pleasure. The BMW Experience Tour and the BMW xDrive Experience are the keys to completely experience the impressive world of BMW sedans and Sports Activity Vehicles (SAVs) in a perfect mix of safety, comfort and real driving fun. Such driving experiences are what give potential customers a unique opportunity to test drive BMW vehicles under all imaginable conditions before they decide to purchase. On one hand the customers can discover the driving dynamics of BMW sedans and SAVs while on the other, they can consult with driving experts on safety tips making daily driving safer.”

Mr. Vishal Agarwal, Dealer Principal, Bavaria Motors said, “It is our constant endeavour to provide our customers with bespoke experiences that leave an indelible impression in the mind of a customer. The BMW Experience Tour and the BMW xDrive Experience provide a great opportunity to existing and potential customers to acquaint themselves with the overwhelmingly impressive capabilities of BMW Cars. Such events have seen great excitement amongst our customers and prospects and we are glad to be a part of these prestigious platforms.”

BMW Experience Tour

The BMW Experience Tour is an exclusive platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the extraordinary control, manoeuvrability, ultimate luxury and unsurpassed comfort of the range of BMW Sedans, Sports Activity Vehicles (SAVs) and sporty M cars.

The BMW 3 Series, the BMW 3 Series Gran Turismo, the all-new BMW 5 Series, the BMW X1, the BMW X3 and the BMW X5 will be available for test drive to participants. Further, BMW certified driver trainers will offer valuable advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW i8, the all-new BMW 7 series, the all-new BMW 5 Series and the BMW M car will be on special display.

The BMW Experience Tour features gourmet delights by one of the most dynamic celebrity chefs – Vicky Ratnani. He will engage the participants through a masterclass that will showcase how to turn everyday food into sheer gastronomic delights.

The thrill of high-performing range of sports cars – the BMW M3 Sedan, the BMW M4 Coupe and the BMW M6 Gran Coupe will also be on display at BMW Experience Tour. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety - the BMW M cars offer an unmatched experience of exclusive, high-performance driving.

The 2017 edition of BMW Experience Tour will house an exclusive BMW 7 Series Individual Lounge, the all-new BMW 5 Series, BMW i8 and BMW M cars display, Lifestyle Section with BMW merchandise, food and beverage section and kid’s engagement zone.

While the BMW Accessories and Lifestyle Zone will feature lucrative merchandise at special offers, the exclusive BMW 7 Series Individual Lounge offers customers an opportunity to customize and enhance their vehicle in line with their personal requirements. The BMW 7 Series Individual Lounge will showcase individual paint finishes, leather upholstery and trims.

Throughout the Experience Tour, a special structure inspired from the iconic BMW kidney grille will be created in each city representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special recreation zone will ensure an entertaining time for the entire family.  An exclusive Kids Zone featuring everything from a special driving zone with BMW Baby Racers, electronically simulated track, state-of-the-art driving games like Forza and foosball has been created.

BMW Financial Services Zone offers information on the latest finance schemes and offers catering to diverse financing needs of customers. The program offers guidance and gives the customers freedom to choose from an array of customised financial offers.

BMW xDrive Experience

The BMW xDrive Experience showcases the sophisticated technology of BMW Sports Activity Vehicles (SAVs) such as BMW X1, BMW X3, BMW X5 and BMW X6. Under the expert guidance of internationally certified BMW trainers, participants will get to experience the extraordinary control, maneuverability and the grit of signature BMW xDrive technology on specially designed off-road track.

Sports Activity Vehicle (SAV)

The Sports Activity Vehicle (SAV) segment was created by BMW. The introduction of the BMW X5 in 1999 opened up totally new dimensions for all-wheel drive vehicles. The BMW X5 is a Sports Activity Vehicle with off-road capabilities that could be driven like a sports car. The concept of the BMW X5 encompassed the development of all-terrain models with a clear orientation towards luxury. The BMW X5 captured the imagination of its customers with a level of dynamic performance unmatched among its off-road peers. With the BMW X3, BMW picked up the pioneering baton once more and introduced the SAV concept into the midsize segment. The BMW X3 was born with more compact dimensions than the BMW X5 and even more agile handling. With the BMW X6, BMW offered an entirely new type of car, a unique design concept and driving dynamics never seen before – the world’s first Sports Activity Coupé. It unites apparent opposites, such as size with agility and sportiness with elegance. The Sports Activity Vehicle segment was further redefined with launch of the BMW X1.The BMW X1 is the world’s first Compact Sports Activity Vehicle with a young and modern character.  With its agility and versatility, the BMW X1 guaranteed a new driving experience in the premium compact SAV segment.

BMW xDrive.

The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles. BMW xDrive splits drive variably to the front and rear axles to suit the driving situation and the surface. Under normal driving conditions xDrive works with a basic 40/60 torque split front and rear. If there is any sudden change in requirements on account of differences in the friction values between the road surface and the driven wheels or because of the driving situation, the torque split can be varied within a fraction of a second without the driver even becoming aware of the change.

In contrast to other manufacturers, who use all-wheel drive principally to make up for the shortfall in traction suffered by front-wheel-drive vehicles, BMW tunes its xDrive system to provide handling typical of rear-wheel drive. Even in normal situations on the road, all-wheel-drive BMW models send the lion’s share of drive to the rear wheels.

Intelligent and variable.

Starting from a distribution between front and rear axle of 40:60 as is prevalent in normal driving situations, the power distribution can be altered to continuously variable levels. According to the requirements of driving dynamics, the power transmission proportion may vary between 50:50 and 0:100 per cent. Thus, xDrive uniquely enhances directional stability and driving dynamics when taking bends at speed.

Action, not reaction: xDrive "thinks" for the driver and acts instantaneously.

With BMW xDrive reacting within fractions of a second, the system offers enormous advantages in terms of traction. When setting out on slippery or lose ground, for example, the time-lag between the loss of wheel grip on the surface and the re-distribution of drive forces to wheels with grip is only a few milliseconds. And it thinks ahead too. As one drives, the xDrive analyses data from the on-board electronics systems such as speed, steering angle, torque output and other key factors – and calculates whether the vehicle can follow the driver’s wish or if it threatens to oversteer or understeer, thereby preventing the vehicle from swerving.

Increased driving dynamics and optimum traction in all conditions.

On unsurfaced tracks, the BMW xDrive provides maximum traction as well as safe and fast acceleration. Individual wheel spin is suppressed with fast and variable alteration of the power distribution between front and rear axle. BMW xDrive always distributes drive power where it is required. With its outstanding versatility, it not only enhances traction in difficult road conditions but also improves driving dynamics on the road. In a car equipped with xDrive, the driver has the assurance that even under adverse road-surface conditions the torque split is always instantly optimised to provide the best possible traction and stability.

Bavaria Motors – Pune and Goa

Bavaria Motors is a BMW dealership in Pune and Goa since December 2007 and August 2011 respectively. The dealership is headed by Mr. Vishal Agarwal, Dealer Principal, Bavaria Motors.

Bavaria Motors represents BMW with a BMW outlet in Pune and Goa and one BMW Motorrad outlet in Pune. Bavaria Motors – Pune (Showroom) is located on 15 B, Wellesley Road, Beside Lal Deval, Camp, Pune 411 001. Bavaria Motors – Pune (Workshop) is located on Plot No. 25, Near Wanowrie Police Station, Hadapsar Industrial Estate, Pune - 411013. Spread over 43167 sq. ft., the dealerships have an ultra-modern showroom. Bavaria Motors – Goa is located on Plot No. 2B, Phase 1A, Verna Industrial Estate, Verna, Goa 403 722. The showrooms offer the entire range of fascinating BMW products to its customers. The design of the showrooms is based upon urban street display concept which is a signature BMW layout with a consultation lounge, sales and after sales desk.

As with every other BMW dealership, Bavaria Motors has provided its staff intense training in management of sales, service, spare parts and business systems to ensure customers receive best-in-class pre and post sales ownership experience. A team of service engineers has also been trained at BMW’s training centers in Singapore, Malaysia and Germany.

If you have any queries, please contact:

BMW Group India

Abhay Dange, Director, Press and Corporate Affairs

Cell: +91 99 104 81013; Tel: + 91 124 4566 600; Fax: + 91 124 4566 612; Email: Abhay.Dange@bmw.in

Satchit Gayakwad, Sales Channel, Lifestyle and Sports Communication, Press and Corporate Affairs

Cell: +91 95 607 25900; Tel: + 91 124 4566 906; Fax: + 91 124 4566 612; Email: Satchit.Gayakwad@bmw.in

Internet: www.bmw.in

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