BMW Experience Tour 2016 Kolkata.

Kolkata. BMW India commenced its BMW Experience Tour 2016 in Kolkata today. The two day experience tour will unfold the dynamism, versatility and high performance of the entire BMW product portfolio at Aquatica Rajarhat, Kolkata. Kolkata is the first city to host the BMW Experience Tour 2016.

BMW Experience Tour 2016 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the complete range of BMW sedans and SAVs (Sports Activity Vehicle) on a specially designed test course. Additionally customers will be emprise by an immersive brand experience in specially designed BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display and MINI display.

Mr. Philipp von Sahr, President, BMW Group India said, “BMW Experience Tour is designed to provide immersive experience of our most aspirational products to auto enthusiasts in Kolkata. The exhilarating performance, superiority and safety of BMW vehicles is best experienced in challenging and exciting environment under supervision of BMW Driving Experts. With this unique initiative, we wish to connect and engage with our customers and make them experience Sheer Driving Pleasure in the true sense.”

Customers will have the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW Gran Turismo, the BMW 5 Series and the BMW X1 through exercises like slalom, fast laps, corner braking and emergency braking. The BMW 7 Series Individual will be on special display.

The thrill of high-performing range of sports cars – the BMW M3 Sedan and the BMW M4 Coupe; will also be felt at BMW Experience Tour 2016. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety - the BMW M cars offer an unmatched experience of exclusive, high-performance driving.

The setup at the event will allow customers to experience the superiority of the BMW X range with the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3 and the BMW X5.

BMW India rolled out the new Mobile Brand Store which will be a part of every Experience Tour going forward. All Mobile Brand Stores will house the BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display, MINI display, food and beverage section, and a PlayStation console.

Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas.  Special recreation zone will ensure an entertaining time for the entire family.  The section will also feature a special ‘Sony PlayStation Zone’ where children can enjoy driving BMW cars in the virtual world with Sony PlayStation 4.

If you have any queries, please contact:

Press and Corporate Affairs

Abhay Dange, Press and Corporate Affairs

Cell: +91 9910481013 Tel: + 91 124 4566 600 Fax: + 91 124 4566 612 Email: Abhay.Dange@bmw.in

Satchit Gayakwad, Press and Corporate Affairs

Cell: +91 9560725900 Tel: + 91 124 4566 656 Fax: + 91 124 4566 612 Email: Satchit.Gayakwad@bmw.in