BMW iX - ReThinking Design - Episode 1
Wed Nov 11 13:52:14 CET 2020
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The series show the BMW iNEXT Design process, narrated authentically by employees and their stories.
Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger
(Head of BMW Group Design Sustainability).
The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.
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Wed Nov 11 13:52:13 CET 2020 |
ID: PF0008090
BMW iX - ReThinking Design - Episode 2
Related Articles.
The series show the BMW iNEXT Design process, narrated authentically by employees and their stories.
Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger
(Head of BMW Group Design Sustainability).
The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.