BMW Welt, Double Cone, BMW Tower. Long shot inside „Premiere“.

BMW Welt basement: delivery BMW X3 vehicle transport. Vehicle preparation area: car wash, workshop checkup, workshop finish. High rack storage system entry. High rack storage system. Exit. BMW Welt „Premiere“ long shot. Glas lift. Customer Gerhard Egelseer enters “Premiere”. Vehicle briefing BMW X3. Subtitles english: „I used to be passionate Audi driver, this is my first BMW. I really got enthusiastic about the technical features and the BMW Equipment. We will see what future brings.“ Gerhard Egelseer drives first round with BMW X3 at „Premiere“.

Statement english: “We are here in the BMW Welt basement in our vehicle preparation area. Here we get our cars delivered for our customers. We prepare our cars in a technically and optically perfect way so that they are in a perfect shape for the handover to our clients.”

BMW Exhibition. Driving simulator. BMW Efficient Dynamics. Brake energy regeneration. BMW On Demand, BMW Drive Now. Two visitors get informed. BMW M Exhibition. Visitors take photos of each other. Timelapse. Hostess in BMW M6 Coupe. BMW Individual Exhibition. Visitors touch paint finish samples. BMW i Exhibition. BMW i8, BMW i3. BMW i3 test drive. Inboard.

BMW Motorrad Exhibition. Tracking shot to BMW R nineT.

MINI Exhibition. Subtitles: „Here we have our MINI Bodypaint, where our visitors – very popular with our young guests – can act out their creativity and design their own MINI. We have different designs, e.g. prisms, we can choose the pattern and a colour and can design our personal MINI. If we choose to give more pep to it, we decide for red spots.“ Intercuts paint spray gun. Subtitles: „If we want to create a new design, we have here our dog bowl, literally, because the MINI shakes off the colour from the body like the dog the water.“ Intercuts paint buckets. MINI Connected. The MINI Story. John Cooper Works driving simulator. MINI rickshaw.

Tracking shot through MINI Shop. Tracking shot BMW Shop.

Rolls Royce Exhibition. CU Emily. Umbrella.

Children built a model car.

Martin Tomczyk presents BMW M4 DTM in front of BMW Welt. Drives at „Premiere“. Driver‘s presentation Timo Glock, Bruno Spengler, Joey Hand, Augusto Farfus, Martin Tomczyk. Leopold Prinz von Bayern. Autograph session.

Price giving ceremony. BMW Jazz Award Sense of Humour. Winner „Hildegard lernt fliegen“. Concert. Concert finalist „Tin Men and the Telephone“.

Bistro Cooper’S on the ground floor.

Snackbar Bikder’s Lodge. Tracking shots motorcycles.

Tracking shot through Brasserie Bavarie, bar and restaurant.

Tracking shot through 2-star restaurant EssZimmer. Bobby Bräuer’s kitchen. Chefs and Bobby Bräuer prepare food.

Statement english: „The BMW Welt is a really huge building and under the roof of this building we have four different types of gastronomie concepts. The first is the prime product, it is called EssZimmer, a 1-star Michelin restaurant here, then we have the Brasserie on the second floor, then we have a small café, called the Biker’s Lodge. Then we have the Cooper’S downstairs on the ground floor, it is for the tourists, for the daily business and we have a huge event catering in this building.“ Statement english: „It is our prime product here in the BMW Welt and it is our fine dining restaurant for 40 guests maximum. We are only open in the evening from Tuesday until Saturday. And from time to time it is called my living room and it is cosy I think, it is cute, it is very natural and for the guests it is very comfortable as well.“ Statement english: „We offer the guests a shuttle service which brings them in the area of Munich in the evening home.“ Statement english: „Here in the EssZimmer we have two different types of menus: One is called „From the bottom of the heart“, it is with regional products and the other menu is called „The Excursion“, it is a 7 course menu. It is like crossover, so we serve every product you can get in this world. So I think it is a good mixture between these two menus and I think everybody will find something on this card.“ Statement english: „The menu which is called „From the bottom of the heart“ the producers and the suppliers are only from the region. That means only in the area of round about 250 kilometers, so we have the lamb from a friend of mine in Bavaria and we take the fish from Austria and the herbs from the woods in the regions, so we are very close to the products.“ Statement english: „Sustainability and local products are very important to us. So we know a lot of suppliers here in the region and we work very close together with them.“

Double cone with BMW Tower. Double cone illuminated. Long shot BMW Welt.

Statement english, voice over: Dynamics, speed and elegance, even in contemporary architecture. In this building design paradigms are transformed into a three-dimensional world of experience. The double cone from which the roof dynamically emerges is an icon, establishing a relationship with the existing “four cylinder” headquarters building and the shell of the museum. It supplements these two symbols and is connected to them by a bridge leading to an ensemble, the BMW Ensemble. The roof, which is so huge that it would cover St. Mark’s Square in Venice, could span a football ground, but thanks to its cloud-like design it creates differentiated, intimate zones that prevent it from conveying the architectural tediousness of an exhibition centre. On the contrary, it creates the atmospheric combination of a marketplace, a theatre, a centre for enjoyment and communication. Not divided, but welded into one unit, a compact city centre. An innovative building that is virtually a contemporary interpretation of a historic urban construction concept….and please allow me to make a comparison. The Acropolis in Athens was not only a temple, it was also an icon, the city’s landmark, not only a sacred place, but also a marketplace, a communication centre, a meeting place for an exchange of knowledge. BMW Welt was designed as an icon according to this concept but, of course, as a marketplace, an information and presentation centre alongside a public passageway. It was designed not only for BMW, but also for the public, rendering it a new interpretation of public space in a modern city.

Subtitles english: BMW Welt is BMW’s delivery and experience centre. BMW Welt inspires not only through great architecture but also through many events and great experiences. Subtitles english: One special highlight is our international vehicle delivery. We deliver far in excess of 20.000 vehicles worldwide each year. This is a highlight for our American customers in particular, who come to Germany to try out their high-performance cars, including sometimes on the motorway. Subtitles english: We have been able to exhibit all brands of the BMW Group here since 2012, so not just BMW and BMW Motorrad but also Rolls Royce, MINI, BMW M, BMW i. Subtitles english: BMW Welt has developed into a real visitor magnet since it opened in 2007. We have over 3 million visitors per year on average. We like to compare ourselves with Neuschwanstein Castle, but we have now left it far behind. We have welcomed the 15-millionth visitor to BMW Welt this year. Subtitles english: I am very certain that the extraordinary architecture in BMW Welt is a particular magnet for our visitors and automobile collectors.