Munich. With 179,557 fully electric vehicles
delivered, the BMW brand achieved a +34.1% increase in BEV sales in
the first half of 2024 compared to the previous year. Overall, the BMW
brand grew by +2.3% compared to the previous year's period with
1,096,486 units sold in the first half of the year. The brand thereby
outperformed its traditional competitors and managed to significantly
gain market share in Europe. In total, the BMW Group delivered
1,213,359 vehicles of the BMW, MINI and Rolls-Royce brands in the
first half of the year.
“In the first six months of the year, we saw double-digit
growth of our fully-electric vehicles and models from the upper
premium segment,” said Jochen Goller, member of the Board
of Management of BMW AG responsible for Customer, Brands, Sales.
“Despite a challenging market environment, we increased
sales for the BMW brand in the first half of the year, thanks to our
attractive product portfolio. The strong commitment of our BMW Group
employees and our robust global retail network have made a
significant contribution in this regard,” said Jochen Goller.
For the BMW brand, models from the upper premium
segment are becoming increasingly popular with customers, in addition
to fully-electric models. The BMW 7 Series achieved a sales growth of
+22% in the first half of the year compared to the same period last
year. Also, the BMW X1 and the BMW 3 Series saw strong growth compared
to the previous year. BMW M GmbH also performed well,
generating a great deal of interest when it unveiled the first M5*
high-performance sedan with electrified drive train in June. With a
total of 99,517 vehicles sold, BMW M recorded a sales growth of +5.1%.
With the continuing model changeover of its complete product
portfolio, the MINI brand delivered 114,054 vehicles
in the first half-year. This includes the first MINI Cooper* cars from
the New MINI Family, which received a very good response from
customers. The further ramp-up of the MINI Cooper and MINI
Countryman*, as well as the market launch of the MINI Aceman*, will
provide positive momentum in the second half of the year. A highlight
for the Rolls-Royce brand was the launch of the
Rolls-Royce Cullinan Series II* – the most in-demand Rolls-Royce model
in the brand's product portfolio. In the first half-year, the
Rolls-Royce brand delivered a total of 2,819 motor cars to customers
worldwide. BMW Motorrad handed over 113,072
motorcycles and scooters to customers worldwide during the same period.
The BMW Group is looking forward to the second half of 2024 with
confidence. This is underpinned by the full availability of the BMW 5
Series models – including the new BMW 5 Series Touring* and the first
BMW i5 Touring*, as well as the ongoing market launch of the New MINI
Family. By providing a variety of drive train technologies across the
product portfolio of the BMW, MINI and Rolls-Royce brands, as well as
a high level of flexibility, the BMW Group is well positioned to meet
varying customer preferences worldwide.
BMW Group sales in Q2/YTD June 2024 at a glance
|
2nd Quarter 2024 |
Compared with previous year % |
YTD
June 2024 |
Compared with previous year % |
BMW Group Automotive | 618,826 | -1.3% | 1,213,359 | -0.1% |
BMW | 565,553 | +2.2% | 1,096,486 | +2.3% |
- BMW M GmbH | 51,418 | +6.6% | 99,517 | +5.1% |
MINI | 51,979 | -27.6% | 114,054 | -18.7% |
BMW Group electrified1 | 146,483 | +8.5% | 269,065 | +9.6% |
BMW Group BEV | 107,933 | +22.2% | 190,622 | +24.6% |
Rolls-Royce | 1,294 | -16.0% | 2,819 | -11.4% |
BMW Motorrad | 66,638 | +2.6% | 113,072 | +0.2% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
|
2nd Quarter 2024 |
Compared with previous year % |
YTD
June 2024 |
Compared with previous year % |
Europe | 232,472 | -0.1% | 460,144 | +2.6% |
Germany2 | 68,351 | -11.5% | 130,451 | -3.3% |
Asia | 249,357 | -4.3% | 493,364 | -3.6% |
China | 188,495 | -4.7% | 375,947 | -4.2% |
Americas | 120,822 | +3.0% | 229,302 | +2.1% |
USA | 97,135 | +1.7% | 187,979 | +1.5% |
2Provisional registration figures
The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2024 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2023 on p. 330.
BMW Group Corporate Communications
Dr Sina Unger, Communications Sales
Telephone: +49 89 382-47564
Email: sina.unger@bmwgroup.com
Carolin Bachmann, Communications Sales
Telephone: +49 89 382-38801
Email: carolin.bachmann@bmwgroup.com
Eckhard Wannieck, Head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24544
Email: eckhard.wannieck@bmwgroup.com
Media website: www.press.bmwgroup.com/deutschland
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and
more than 209,000 motorcycles worldwide. The profit before tax in the
financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/
