+++ First-ever BMW Panoramic iDrive will define the in-vehicle experience of BMW’s forthcoming “Neue Klasse” – or “New Class” of vehicles – which is set to launch in late 2025 +++ Iconic US-based comedian Tim Meadows will host the BMW Press Conference on Tuesday, January 7th at 8:30 a.m. PST. +++
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car voice assistants +++ New apps for the ConnectedDrive Store: even more video streaming and games now available in current vehicle models +++Fahrzeugmodelle +++
+++ World’s foremost mobility show set to showcase advances in the transformation of the company and its brands +++ Electrification, digitalisation and circular economy all in the spotlight +++ World premiere of the BMW Vision Neue Klasse +++ Exhibition venue and Open Space in the city centre act as platforms for constructive dialogue on the future of individual mobility +++ BMW, MINI and BMW Motorrad exhibit their latest new models with electrified ...
+++ Panel discussions and exhibitions from BMW Design, MINI and Designworks showcase new design perspectives in a time of social and technological change +++
+++ New digital character called Spike +++ Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman +++ Typical MINI user experience presented for the first time in the new MINI family+++
BMW announces a completely new Head-up Display for the "Neue Klasse".
On 7 – 12 June the House of BMW in Milan will turn into a centre for dialogue between people, art and technology. Designer and artist Mike Meiré is curating a programme of installations, performances, workshops and discussion formats for the Salone del Mobile design fair. The focus lies on connectedness, digitality and circularity.
On 7 – 12 June the House of BMW in Milan will turn into a centre for dialogue between people, art and technology. Designer and artist Mike Meiré is curating a programme of installations, performances, workshops and discussion formats for the Salone del Mobile design fair. The focus lies on connectedness, digitality and circularity.
As a result of the collaboration between Esch2022, European Capital of Culture and BMW Group Belux, no less than 9 legendary BMW Art Cars will be exhibited at the AES steel plant in Esch-Sur-Alzette, Luxembourg from May 7 to June 14.
+++ World premiere of the BMW iX M60 +++ Preview of in-car entertainment of the future +++ New My Modes: BMW first to bring Digital Art into vehicles +++ BMW iX Flow featuring E Ink: Magical exterior colour change +++ Digital design vision DIMENSIONS OF REAL +++
+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++
+++ BMW previews in-car entertainment of the future on the occasion of CES 2022 +++ BMW Theatre Screen with Amazon Fire TV built-in +++ Theatre mode turns vehicle fund into cinema lounge +++ 31-inch ultra-wide display with resolution up to 8K +++
Due to the pandemic situation, the BMW Group will move all planned media activities at CES to a fully digital program livestreamed from Germany.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
+++ The BMW Group takes the opportunity of the IAA Mobility 2021 in its home city of Munich to convey visionary messages about sustainability and the circular economy +++Light show as part of a programme of public events in the Bavarian capital +++ Symbol of dialogue with society – both locally in Munich and digitally around the world +++
+++ Licenses officially granted by the BMW Group to the partner companies CUBE and SoFlow at the IAA Mobility 2021 in Munich +++ CUBE Concept Dynamic Cargo inspired by BMW: state-of-the-art, compact cargo bike concept with great agility and flexible usage options +++ SoFlow Concept CLEVER COMMUTE inspired by BMW: e-scooter with excellent riding stability, taking up the smallest possible amount of space +++ Test ride opportunities for media representatives
+++ Munich trade fair becomes the heart of BMW co-creation with a worldwide network of personalities from various sectors of society +++ Collaboration as the key to authentic social media storytelling – especially for a young audience +++ Long-term and trusting partnerships, both in the past and for the future +++
+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand communications beyond the IAA Mobility +++ With JOYTOPIA BMW has created its own metaverse +++
+++ Focus on transition to electromobility and circular economy. +++ Exhibition on five levels of the BMW Museum shows activities and visions for increased sustainability. +++ Pioneering spirit and development expertise as driving factors behind progress. +++ Exhibition to open ahead of the IAA Mobility 2021 on 1 September 2021 and last until January 2023. +++
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