PressClub Canada · Article.
Happy Birthday. Electric mobility in MINI style.
Sat Aug 26 00:01:00 CEST 2023 Press Release
The MINI brand, which has been the epitome of inspiring mobility in urban environments for 64 years, combines locally emission-free driving in urban traffic with a unique emotional experience.
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Marc Belcourt
BMW Group
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Author.
Marc Belcourt
BMW Group
Munich. Exactly 64 years ago, on August 26, 1959, the
first classic Mini was presented. Plenty of interior space with the
smallest possible external dimensions, room for four occupants,
impeccable driving characteristics, low fuel consumption and an
affordable price - these were the specifications followed by the
creator of the Mini, designer Sir Alec Issigonis.
Since the brand's relaunch with the market introduction of the
New MINI in 2001, the principle that was valid 64 years ago has been
confirmed: A superior concept convinces in many ways. This is still
true today for the MINI 3-door, MINI 5-door and MINI Convertible small
cars, for the MINI Clubman and the MINI Countryman in the premium
compact segment. They all display individual strengths and each has
its own unique character, but at their core they are above all one
thing: a MINI.
In 2008, for the first time at MINI, the motto is: Full driving
pleasure, zero emissions. With the MINI E, the BMW Group set a
milestone on the road to mobility independent of fossil fuels. A total
of more than 500 units of the all-electric MINI were handed over to
selected customers in a pilot test.
Since 2017, the MINI Cooper SE Countryman ALL4 (fuel consumption
combined: 2.0 - 1.7 l/100 km; electricity consumption combined: 14.0 -
13.1 kWh/100 km; CO2 emissions combined: 45 - 40 g/km) has been the
first MINI model in which a plug-in hybrid drive system opens up the
possibility of purely electric and thus locally emission-free mobility
and delights with sporty agility and superior versatility. The plug-in
hybrid system of the robust all-rounder consists of a three-cylinder
gasoline engine with MINI TwinPower Turbo technology, which directs
its power to the front wheels, and an electric drive acting on the
rear wheels. Together they generate a system output of 162 kW/220 hp.
With the MINI Cooper SE (power consumption combined: 17.6 - 15.4
kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km), which
will be launched in 2019, MINI is once again providing groundbreaking
impetus for urban mobility. The spontaneous power delivery of the 135
kW/184 hp electric motor, the model-specific chassis tuning and the
low center of gravity of the vehicle help the MINI Cooper SE achieve
the agility typical of the brand. The lithium-ion high-voltage battery
positioned low in the vehicle floor enables a range of 203 to 234
kilometers determined in the WLTP test cycle.
MINI is consistently pursuing the path to an all-electric model
range. The first two members of the new MINI family will be unveiled
at the IAA (International Motor Show) in Munich (September 5-10,
2023). And so, on its 64th anniversary, MINI is gifting itself with a
bright future.
In case of queries, please contact:
Corporate Communications
Julian Kisch, Press Spokesperson, Product Communications
MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com
Andreas Lampka, Head of Communications MINI
Phone:
+49-89-382-23662
E-mail: andreas.lampka@mini.com