PressClub Canada · Article.
BMW Group Canada achieves best month ever with sales increasing +8%.
Fri Jun 01 20:37:00 CEST 2018 Press Release
BMW brand sales increase in May by +9.8% to record levels. MINI brand sales increase in May +2% producing best-ever May sales. BMW electrified sales charge ahead of last year by +50%. BMW Motorrad achieves all-time YTD sales record, up +9%.
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Marc Belcourt
BMW Group
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Author.
Marc Belcourt
BMW Group
Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) continues to deliver with its best sales month on record with sales of 4,747 vehicles, an increase of +8% compared to the previous May. Year-to-date, BMW Group has delivered 18,876 new vehicles, an increase of +6.6% versus the previous year, and the most cars sold year-to-date versus any previous year in the company’s history.
BMW.
The BMW brand posted its best-ever May result with 3,886 units sold, resulting in an increase of +9.8%. To date in 2018, the BMW brand has delivered 16,116 new vehicles, an increase of +7.3% over 2017. The sub-brands of BMW M and BMW i played a key role in this best-ever performance. Sales of BMW M branded vehicles increased +31% in May versus the previous year. When it comes to sustainable mobility, having the largest fleet of electrified cars available for sale in Canada translated into delivering +108% more electrified vehicles to customers in May 2018 versus 2017.
MINI.
MINI reported its best month of sales ever with 861 units sold in May, an increase of +2% as compared to May, 2017. On the year, MINI has sold 2,760 units, an increase of +2.6% over the same period last year, making 2018 the most successful year of sales since the brand launched in Canada. Despite a shift towards larger vehicles, Canadians remain loyal to the iconic MINI Hatch, with sales accounting for 49% of the brand’s total volume in May.
Table 1: New Vehicle Sales BMW Group Canada, May 2018
| May 2018 | May 2017 | MTD % Change | YTD May 2018 | YTD May 2017 | YTD % Change | |
BMW Brand | 3,886 | 3,540 | +9.8% | 16,116 | 15,023 | +7.3% | |
BMW Passenger Cars | 1,653 | 1,701 | -2.8% | 6,682 | 6,532 | +2.3% | |
BMW Light Trucks | 2,233 | 1,839 | +21.4% | 9,434 | 8,491 | +11.1% | |
MINI Brand | 861 | 844 | +2% | 2,760 | 2,689 | +2.6% | |
TOTAL Group | 4,747 | 4,384 | +8.3% | 18,876 | 17,712 | +6.6% |
Motorrad.
Motorrad reported 330 sales in May resulting in an increase of +15.8% as compared to May, 2017. Year-to-date, a new record was set with sales of 967 units, an increase of +9% over the same period in 2017. The top performer in May was the all-new G310GS followed by the R1200GSA, and the BMW G310R.
Table 2: Motorcycle Sales BMW Group Canada, May 2018
May 2018 | May 2017 | MTD % Change | YTD May 2018 | YTD May 2017 | YTD % Change | |
BMW Motorcycles | 330 | 285 | +15.8% | 967 | 887 | +9% |
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 49 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.