Richmond Hill, ON. After delivering on its promise
to deliver 100,000 electrified vehicles to customers around the world
in 2017, the BMW Group demonstrated its leadership in the field at
press day of the 2018 Montreal International Auto Show. Highlighting
five electrified vehicles in both the BMW and MINI brands’ fleets, it
was clear that the BMW Group is sticking to its electric commitment
under its NUMBER ONE>NEXT corporate strategy.
The BMW 530e, BMW X5 40e, BMW i3s REX, BMW i8 Coupe and the MINI
Cooper S E Countryman ALL4 were all featured today, while the BMW
330e, BMW 740Le, BMW i3 and all-new BMW i8 Roadster were not on the
show floor due to the number of other models being unveiled.
BMW also boasted four Canadian premieres at the
Montreal show: the BMW M5, X2, X3 and 6 Series Gran Turismo. Through
Strategy NUMBER ONE>NEXT, 40 new or revised models will be unveiled
in 24 months, and the models showcased at the Montreal International
Auto Show form part of that product offensive.
The sixth generation BMW
M5 is the quickest, most technologically advanced vehicle
to date. Its 1 to 100 km/h time is a lightning-quick 3.4 seconds; 0
to 200 km/h is achieved in just 11.1 seconds. Featuring a 4.4-litre
V8 engine with M TwinPower Turbo technology, the high-revving power
unit in the all-new BMW M5 has received a thorough overhaul and
delivers its exceptional output of 600 hp (+40 hp) at 5,700 – 6,600
rpm, while the tremendous peak torque of 553 lb-ft is on tap from just
1,800 rpm and remains constant all the way up to 5,700 rpm. It is the
pinnacle of performance and delivers the ultimate driving experience.
In an effort to combine individuality, unique design and driving
pleasure, the BMW
X2 is the newest addition to the BMW X family. The newest
Sports Activity Coupe features an uncompromising nature, undeniable
style and an invigoratingly fresh feel. Many of the design details
emphasize the BMW X2’s stand-alone attitude while simultaneously and
unequivocally signaling its membership in the X family. The iconic BMW
kidney grille is just one example, turning the familiar trapezoidal
shape on its head and instead widening from top to bottom. This is the
first time this design detail has seen the light of day on a modern BMW.
In 2003, the BMW X3 was the car that launched the premium compact SAV
(Sports Activity Vehicle) segment. Now, the all-new BMW
X3is set to write the next chapter in this success story
with a more striking, dynamic design language, powerful yet efficient
drive systems and a luxurious appeal. Like all members of the
successful X family, it blends standout-driving qualities on any
terrain with unrestricted everyday usability. Featuring the latest
examples of BMW’s safety and automated driving features, the new 2018
BMW X3 promises to be the best yet. And to top it off, the X3 line-up
will offer an M Performance edition for the first time ever: the BMW
X3 M40i.
BMW will also feature the BMW
6 Series Gran Turismo at the Montreal International
Auto Show. At once an opulent sedan and a thrilling coupe, this new
model offers sumptuous luxury and world-renowned BMW driving dynamics,
making it the perfect vehicle for long-distance road trips.
Functionality, superior driving dynamics and a stunning aesthetic make
this model a show stopper.
BMW will also use the Montreal auto show to put the spotlight on
several of its innovative features in the realm of vehicle autonomy,
such as industry-first Gesture Control, which enables the driver to
perform certain vehicle functions with simple hand movements, and
Remote Control Parking, which allows the driver to move the vehicle
into or out of tight parking spaces from outside of the car. In-car
connectivity features such as WiFi Hotspot Integration and the BMW App
will also be highlighted.
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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 49 BMW automobile retail centres, 21 BMW motorcycle
retailers, and 30 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Barb Pitblado, Manager, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca
Rob Dexter, Product and Technology Specialist
BMW Group Canada
905-428-5447 / robert.dexter@bmwgroup.ca
