PressClub Canada · Article.
MINI at Auto China Beijing 2014.
Sun Apr 20 00:00:00 CEST 2014 Press Kit
British premium brand MINI presents its latest range at Auto China 2014 in Beijing - the most diverse and attractive program of MINI models to date. The world premiere of the new MINI Paceman will be one of the highlights awaiting visitors to the international motor show, which takes place in the Chinese capital from April 23rd to 29th, 2014.
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BMW Group
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Author.
Frank Strebe
BMW Group
British premium brand MINI presents its latest range at Auto China
2014 in Beijing - the most diverse and attractive program of MINI
models to date. The world premiere of the new MINI Paceman will be one
of the highlights awaiting visitors to the international motor show,
which takes place in the Chinese capital from April 23rd to 29th,
2014. The first Sports Activity Coupé in the premium compact segment
benefits from a selective model revision package that lends even
greater emphasis to its extrovert style, versatile athletic character
and high-end functionality.
The new MINI Countryman likewise sees its Asian premiere at Auto
China 2014 featuring a range of detailed refinements. The new MINI
heads up the remainder of the model family at the Beijing motor show.
The latest generation of the original in the small car premium segment
combines a design characterised by evolutionary advancements with
extended exterior space, new 3 and 4-cylinder engines featuring MINI
TwinPower Turbo Technology and innovative driver assistance systems
for increased driving fun, comfort and safety.
As an individualist within its segment and an exceptional
phenomenon on Chinese roads, the MINI Paceman is raising eyebrows on
the Chinese automotive market among target groups geared to both
fashion and quality. Powerful proportions, flowing lines in typical
coupé-style and a lounge-like interior with four individual seats
convey an elegant, athletic style that is even further highlighted
with the model revision. The new MINI Paceman features a large number
of optimised details that also enhance the car's unmistakable visual
appeal and acoustic comfort as well as the premium character of its interior.
Distinctive visual accents include the newly designed,
weight-optimised light alloy wheels, a modified and model-specific
radiator grille design for the MINI John Cooper Works Paceman, new
exterior paint finishes and the optionally available Piano Black
exterior line. The new MINI Paceman can also be optionally equipped
with LED fog lights including daylight driving light and parking light
in LED technology. Dark dials for engine speed and road speed display
as well as chrome applications for the ventilation controls underline
the sporty, elegant interior style of the compact Sports Activity Coupé.
The British brand continues its successful advance into a new
vehicle segment with both the new MINI Paceman and the new MINI
Countryman, likewise on display in Beijing. The ALL4 all-wheel drive
system specially developed for MINI is optionally available for both
models. Meanwhile, permanent all-wheel drive is standard in the top
sports models MINI John Cooper Works Paceman and MINI John Cooper
Works Countryman, The new MINI Countryman is now more attractive, too,
with precise modifications to the exterior and interior. In addition
to the refinements also featured in the new MINI Paceman and in
conjunction with the ALL4 all-wheel drive system, the MINI Countryman
gains an underride guard at the front and rear that is also optionally
available for front-wheel drive models. In this way, the first MINI
with four doors, a large tailgate and room for five passengers
underscores its character as a powerfully expressive all-rounder,
combining versatility and functionality with hallmark MINI style,
outstanding driving fun, exemplary safety and uncompromising quality.
On the Chinese automotive market, too, constant growth in the
brand's popularity is accompanied by a continuously expanding model
range. Over and above the MINI Paceman and the MINI Countryman, the
model program features five additional models. These range from the
latest MINI generation featuring the classic body variant to the MINI
Clubman with extended interior space for rear passengers and luggage,
the sporty and puristically designed 2-seater MINI Coupé and also the
MINI Convertible and MINI Roadster, both of which offer open-top
driving fun on four or two seats.
The international motor show Auto China is one of Asia's leading
automobile trade fairs. Now in its 13th year, it acts as an important
forum for both domestic and international companies in the sector to
present their products and technologies. Automobile manufacturers from
all over the world exhibit their latest models, concept studies and
innovations at the China International Exhibition Center. In 2014,
too, Auto China offers a comprehensive overview of the latest products
in the field of accessories as well as tool and production technology.
Auto China has been held every two years since 1990, attracting
continuously growing interest over the years. In 2012 the event
organisers already registered some 800,000 visitors.