PressClub Canada · Article.
Life Ball MINI 2013 – Roberto Cavalli adds his artistic signature to the MINI Paceman. MINI has been a partner of the AIDS charity event since 2001.
Wed May 08 12:00:00 CEST 2013 Press Release
For the 13th time in succession, MINI is donating one of its models to the Vienna Life Ball for a good cause. Once again the MINI will be given a makeover by an internationally renowned designer before being auctioned at the ball, with proceeds going to projects dedicated to the battle against and prevention of HIV and AIDS. This year it is the MINI Paceman, the youngest and seventh model in the MINI family, that will bear the creative stamp of fashion designer Roberto Cavalli. It sees him joining the ranks of world-famous fashion labels such as DSQUARED², Diesel and Missoni, who have in the past transformed a range of MINI models into sensational one-offs. So far the Life Ball MINI auctions have raised total proceeds in excess of half a million Euros.
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Author.
Frank Strebe
BMW Group
Munich/Vienna. For the 13th time in succession, MINI is donating one of its models to the Vienna Life Ball for a good cause. Once again the MINI will be given a makeover by an internationally renowned designer before being auctioned at the ball, with proceeds going to projects dedicated to the battle against and prevention of HIV and AIDS. This year it is the MINI Paceman, the youngest and seventh model in the MINI family, that will bear the creative stamp of fashion designer Roberto Cavalli. It sees him joining the ranks of world-famous fashion labels such as DSQUARED², Diesel and Missoni, who have in the past transformed a range of MINI models into sensational one-offs. So far the Life Ball MINI auctions have raised total proceeds in excess of half a million Euros.
Life Ball MINI designed by Roberto Cavalli.
With the MINI Paceman, Cavalli encounters the first stylish, urban
Sports Activity Coupé. With its sporty design and striking coupé
silhouette, it is aimed at individuals who are not shy of making a
statement behind the wheel. Cavalli’s unconventional style chimes in
perfectly with that of the Life Ball MINI: in his creative exterior
design featuring iridescent paintwork that shimmers from black to
brown depending on the incidence of light, the Italian designer
accentuates the dynamically stretched lines of this athletically agile
two-door coupé. Roberto Cavalli’s expressive logo adorns the roof of
the MINI Paceman, which appears to float above the car body.
"This MINI was an exciting and wonderful project for me”, says
Roberto Cavalli. “It gave me the opportunity to be creative and
finally use something very special, which I have personally invented
and already used for years for my own vehicles: it is a unique
iridescent paint which changes color depending on the way the light
illuminates the pigments.
I loved everything about creating and
designing it, transforming the cult of MINI into the incredible
Cavalli MINI, complete with the Cavalli logo on the roof and Cavalli
style interiors, which are a really an incredible surprise to discover.”
Cavalli staged the fashion show of the Life Ball as far back as 2001. That same year saw MINI commence its partnership with the charity event. Twelve years on, Roberto Cavalli has upgraded the latest model in the MINI family to a coveted collectors’ item.
On 24 May 2013, the MINI Paceman will be formally unveiled during the official opening of the new Cavalli store in Vienna’s “Goldenes Quart1er”.
The one-off MINI will be auctioned in the Hall of Ceremonies at Vienna’s Hofburg palace as part of the AIDS Solidarity Gala on Saturday 25 starting at 5pm.
Timeline of the Life Ball MINI.
2013 – MINI designed by Roberto Cavalli.
MINI Paceman by Roberto Cavalli
2012 – MINI designed by Franca Sozzani.
MINI Roadster by Franca Sozzani
2011 – MINI designed by DSQUARED².
MINI by Dean and Dan Caten
2010 – MINI designed by Diane von Furstenberg, Kenneth Cole and Francisco Costa von Calvin Klein Collection.
MINI by Diane von Furstenberg
MINI Cabrio by Kenneth Cole
MINI Countryman by Francisco Costa of Calvin Klein Collection
2009 – MINI designed by The Blonds.
MINI Cabrio by The Blonds for Katy Perry
2008 – MINI designed by Agent Provocateur.
MINI Clubman by Agent Provocateur / Joseph Corré
2007 – MINI designed by Testino.
MINI by star photographer Mario Testino
2006 – MINI designed by Diesel.
MINI Cabrio by Renzo Rosso
2005 – MINI designed by Versace.
MINI Cabrio by Donatella Versace
2004 – MINI designed by Ferré.
MINI Cabrio by Gianfranco Ferré
2003 – MINI designed by Missoni.
MINI by Angela Missoni
2002 – Charity MINI.
With autographs by German, Austrian and international celebrities (incl. Elton John, No Angels, Heidi Klum, Emma Sjöberg, Mavie Hörbiger)
2001 – camouflaged MINI.
(Presentation of the new MINI before market launch)
Life Ball 2013.
AIDS was recognized as a clinical disease on 1 December 1981. Since then, major advances have been made in research as well as prevention. Nonetheless, HIV remains a significant challenge to health and development policies. Each year sees millions of people infected with the HI virus. The Life Ball has made it its mission to raise awareness of this and to campaign for tolerance, education and solidarity.
The social commitment of the BMW Group.
One of the first companies in South Africa to do so, the BMW Group has been involved since 2000 with its own workplace program to counter HIV/Aids at its Rosslyn location. Educational and advisory work is complemented by voluntary HIV tests, treatment programs and psychological support.