Richmond Hill, ON
. The new 2011 BMW Bikes are spectacularly designed with
state of the art technology, made from decades of experience,
giving you sheer cycling pleasure all wrapped up in one. Designed for a
wide variety of different roads and types of riders, they all meet
BMW’s goal of uniting form and function in perfect harmony. At
BMW, designers, engineers, and professional testers ensure that this is
the case. Whether it’s for the BMW M Bike Carbon Racer, mountain
bikes Enduro or CrossCountry, or the Cruise Bike the philosophy is clear
– any one considering a BMW expects to get a luxury vehicle. And
they do.
The designers. Every BMW bike’s success story
begins on a white sheet of paper. The designers’ job? To create
a bicycle that can live up to the BMW name. Which means a vehicle that
exudes energy and elegance. The new 2011 BMW Cruise Bike is exactly
such a work of art. The hydroformed aluminum frame’s welding
seams have been polished and smoothed, and the brake and gear shift
cables were consciously integrated into the bike in an inconspicuous
manner. Whether all in elegant white, in white with blue accents, or
even in the down toearth combination of green and black, the
2011 bike, which has already won numerous design awards, is a real eyecatcher.
The engineers. The heart of every BMW Bike is its
frame – and in this case, BMW doesn’t use any mass
produced elements, but rather only parts developed itself. These parts
owe their one of a kind design to their manufacturing
process, which is normally only used in automotive manufacturing. In
the company’s tradition in bicycle manufacturing spanning over
60 years, the BMW engineers continuously pushed the envelope with key
developments. They manufactured the suspension fork of a BMW
motorcycle using lightweight materials, attached it to a mountain
bike, and in doing so brought about the rise of the suspension fork in
mountain bikes in the mid-nineties. Fine tuning is the
answer for those who want to make their way up steep, winding roads or
down hard, single tracks. For the BMW Cross Country 2011 and Enduro
2011 mountain bikes, the engineers at BMW developed a geometrically
perfect frame, so that the rider will sit in the best position for an
optimum transmission of energy. The bike’s full suspension,
high quality Shimano Deore XT parts, and fully hydraulic disk
brakes will make even the hardest route seem like child’s play.
The testers. Every rider can trust in the fact that
BMW Bikes are thoroughly tested. And the same is true for the new BMW
M Bike Carbon Racer, which will be available from September 2011. With
a total weight of only 7.4 kg, the bike is a continuation of the BMW M
Series lightweight design philosophy on two wheels. In addition, the
bike fulfills the most stringent testing standard. This is true for
every BMW Bike. Every prototype must first successfully ride thousands
of kilometers in the lab before it can enter series production. And
independent testing institutes put the frame and all other components
through tests that far exceed industry’s normal standards. If
the bikes successfully complete these trials, they are then taken
offroad, where they have to prove themselves in further extreme
situations. BMW test drivers not only put their automotive prototypes
through a grueling ordeal, but also demand the very best from bicycles
made by BMW as well.
The 2011 BMW Bikes and matching cycling accessories are available at
select BMW retailers and online at www.bmwshop.ca
Facts and Figures:
2011 BMW Cruise Bike
(in white, white/blue, and green/black)
Frame height: S(41cm), M(46cm), L(51cm), XL(55cm)
Frame: Aluminum, front suspension, BMW design
Fork: Suntour NCX-D suspension fork
Stem: BMW Original Trekking (adjustable angle)
Weight: 14.9kg (SizeM)
2011 BMW Mountain Bike Cross Country
(in pearl white with blue rocker arm)
Frame height: M(47cm), L(52cm), XL(55cm)
Frame: Aluminum, full suspension, BMW design
Fork: Fox 32 FRL air spring fork
Shocks: Fox Float RP2BV air shocks
Shift system: Shimano Deore XT, 30 speed
Weight: 12.4kg (Size M)
2011 BMW Mountain Bike Enduro
(in metallic white/green)
Frame height: M(45cm), L(50cm)
Frame: Aluminum, full suspension, with four-bar suspension, BMW design
Fork: FoxTalas 32RL airspring fork
Travel: 150mm
Shocks: Fox RP2 BV
Shift system: Shimano XT 30 speed derailleur system
Weight: 14.8kg
BMW M Bike Carbon Racer
(anthracite)
Frameheight: 52cm, 54cm,56cm, 58cm, and 60cm
Frame: Full carbon with BMW M logo
Rear derailleur: Shimano Ultegra RD6700
Front derailleur: Shimano Ultegra FD6700
Cassette: Shimano CS6700, 11–28 sprockets
Weight: 7.4kg
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of
BMW Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 41 BMW automobile retail centres, 18 BMW motorcycle
retailers, and 26 MINI retailers represents the BMW Group across the country.
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For more information, please contact:
Barb Pitblado, Director, Corporate Communications
BMW Group Canada
905-428-5005 / barb.pitblado@bmwgroup.ca