BMW Canada announces pricing for 2008 BMW M3 lineup

Whitby. BMW Canada is pleased to announce pricing for the juggernaut of 2008
BMW M3 models soon to be unleashed to Canadian driving enthusiasts.

The M3 Coupé and M3 Sedan, arriving at BMW retailers on March 8th, will debut
with MSRPs of $71,300 and $69,900, respectively. The M3 Cabriolet, with an MSRP
of $81,900, will find its way into BMW showrooms on May 17th.

The highly anticipated fourth-generation M3's will share the same light-alloy,
high-revving V-8 engine, producing 414 hp at 8,300 rpm and 295 pound-feet of
torque at 3,900 rpm with 85 percent of the maximum torque available
consistently through 6,500 rpm. This power output represents a 17% increase
over the six-cylinder from the last generation M3 yet the new engine weighs 7%
less and consumes 8% less fuel than its predecessor.

All M3 variants will transmit power to the rear wheels through a close-ratio,
oil-cooled six-speed manual gearbox, via a twin-disc clutch and Variable M
Differential Lock rear axle. Equipped with six-speed manual transmission, the
2008 M3 Coupé storms from 0-100 km/h in 4.8 seconds, the M3 Sedan a "tick"
later at 4.9 seconds even, and the M3 Cabriolet simultaneously rockets from
0-100 km/h in just 5.3 seconds.

A brand new, race-bred, 7-speed Double-Clutch transmission with Drivelogic will
also be offered as an option on all M3 models. The fourth-generation automated
manual gearbox developed specifically for the M3, features eleven
electronically controlled driving programs - five in automatic mode and six in
manual mode. The smoothest and quickest M3 gearbox yet helps to propel the
potent new M3 trio, when equipped, from 0-100 km/h in a blistering 4.6, 4.7 and
5.1 seconds, respectively, in the M3 Coupé, M3 Sedan and M3 Cabriolet.

The 2008 BMW M3 stable, in either drivetrain variation, are the
highest-performing M3s ever offered by BMW's M division, setting new
performance benchmarks once again.

As M heritage dictates, the potent thrust of the new M3 is matched in all
variants with all-new chassis design featuring unprecedented levels of
torsional rigidity, all-new suspension with forged aluminum track control arms
and a plethora of other purpose-designed lightweight components, bringing a new
level of handling dynamics to the new M3 family. The optional Electronic Damper
Control features three selectable control maps: Sport, Normal and Comfort,
allow the driver to tailor the vehicle's chassis dynamics to his or her
preference and even store the preferred setting to the available
steering-wheel-mounted "MDrive" button for quick access.

As expected, the most competent M3 chassis' yet are complemented by equally
competent high-performance brake systems with massive, cross-drilled ventilated
compound brake discs, producing track-worthy deceleration capability.
When the driver is done enjoying the symphony of eight cylinders, the sumptuous
and functional interior comes standard with the powerful LOGIC 7 sound system
with 13 speakers (11 speakers in the M3 Cabriolet). For serious audiophiles, an
all-new BMW Individual Audio System is available as an option. Featuring 16
speakers with rigid HexaCone® diaphragms and neodymium magnets driven by a
9-channel, 825 watt digital amplifier (12 speakers and 675w amplifier in the M3
Cabriolet). The system also includes DIRAC Live™ Technology - used exclusively
in an automotive application by BMW - ensuring a perfectly timed sound
experience in all seats.

The 2008 BMW M3 family of thoroughbreds is poised to transcend their legendary
predecessors and redefine the benchmark for ultra-performance Coupés, Sedans
and Cabriolets.

For more detailed information on each of the new M3 models, please visit the
BMW Press Club at: www.press.bmw.ca where you can find individual press
releases and a full library of photos.

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres, 17 BMW motorcycle retailers, and
23 MINI retailers represents the BMW Group across the country.

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For more information, please contact:
Jochen Frey, Director, Corporate Communications
BMW Group Canada
905.428.5005 / jochen.frey@bmwgroup.ca

Rob Dexter, Product and Technology Specialist
BMW Group Canada
905.428.5447 / robert.dexter@bmwgroup.ca