PressClub Asia · Article.
MINI Drives Success in 2023 with Sales Growth and Accelerated Electric Vehicle Adoption.
Mon Jan 15 15:00:00 CET 2024 Press Release
In a year marked by dynamic shifts in the automotive industry, MINI showcased growth and an unprecedented surge in the adoption of Battery Electric Vehicles. With a commitment to innovation and sustainability, MINI's 2023 sales performance sets a new benchmark for the brand's contribution to a greener automotive future.
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BMW Group
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Author.
Kimberley Ng
BMW Group
Munich . Fully-electric vehicles now make up 15.3% of total MINI sales for the full year 2023. Sales of electrified vehicles (incl. plug-in hybrids) represent 20,8% of total MINI sales.In its last full year of availability, the current MINI generation experienced a surge in sales figures in 2023 totaling 295.474 vehicles, marking a 0,9% increase in comparison to the previous year. This growth demonstrates the unwavering appeal and resonance with consumers globally for the current MINI 3- and 5- Door, the MINI Convertible, the MINI Countryman and the MINI Clubman which were spiced up with special and limited editions for their end of lifecycle. The MINI John Cooper Works 1to6, limited to 999 units marked the last MINI John Cooper Works with a manual transmission. It debuted at the 24 hours of the Nürburgring, winning a podium. The MINI Clubman Final Edition with 1969 high-spec vehicles markes the end of an era for the Clubman.
A pivotal aspect of MINI's success story in 2023 was the remarkable increase in the adoption of Battery Electric Vehicles. 45.261 customers opted to go fully-electric choosing a MINI Cooper SE 3-door or the recently launched limited production run MINI Cooper SE Convertible, the first ever electric convertible. MINI witnessed a 3.5% rise in the sales of its fully electric models, reaffirming MINI's commitment to sustainable mobility solutions.
“2023 has been an exceptional year for MINI”, says Stefanie Wurst, Head of MINI. “The accelerated adoption of our fully-electric vehicles underscores our collective dedication to shaping a successful future. With the imminent arrival our all-new MINI Family, we're excited to continue setting new standards in driving experience while advancing our commitment to more CO2 reduction. The enthusiastic reactions following the world premiere of our new and fully electric MINI Family at IAA Mobility, the MINI Cooper and the MINI Countryman are very promising. "
The all-electric MINI Cooper SE and MINI Cooper E, the all-electric MINI Countryman SE ALL4 and the MINI Countryman E are completely new models and come equipped with cutting-edge technology, thrilling digital customer experience and significantly enhanced range.
The yet-to-be-unveiled new MINI Aceman, a fully-electric compact five-seater crossover, will be launched in two specifications as well.
MINI will launch internal combustion engine variants of its vehicles over the course of 2024 offering its customers the choice of different drivetrain technologies.