Ms. Claudia Wieshuber appointed new Director of Marketing, BMW Asia.

Singapore. BMW Group Asia is pleased to announce that Ms. Claudia Wieshuber has been appointed the Director of Marketing, BMW Asia, with effect from 1 October 2023. Prior to her new appointment, Ms. Wieshuber served the last 7 years as the Head of Communication Strategy for BMW Luxury Class for BMW based in Munich.

“We are excited to welcome Claudia to Singapore to lead our Marketing team,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “Claudia’s experience across multiple marketing disciplines, combined with her extensive knowledge on our BMW i and BMW Luxury Class Communication Strategy, paired with her professional network, will be invaluable as we look to further intensify our on-going BMW Electrified Vehicles Product Offensive roll-out coupled together with BMW Customer and Brand focus topics across the region.”

Ms. Wieshuber has been with BMW Group since 2003 and was part of the team who developed the concept of the BMW Welt prior to the opening in 2007.  In 2010, she moved on to be part of the team that developed the Communication and Brand Strategy for BMW i. Prior to her current role in Munich, Ms. Wieshuber was the Head of Marketing for the Joint Venture Partner Support Project (Brilliance Auto) based in Beijing.

BMW Group Asia comprises of 14 markets, including; Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, New Caledonia, Nepal, Tahiti, Cambodia, Laos, and Myanmar.