PressClub Asia · Article.
The new BMW 7 Series.
Thu Oct 04 11:31:35 CEST 2012 Press Release
BMW Asia today launched the new BMW 7 Series – the flagship BMW model that embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure – which is set to reinforce its position as the most innovative sedan in the luxury segment.
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BMW Group
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Daniel Chan
BMW Group
Media Information
4 October 2012
The new BMW 7 Series.
New and updated engines with up to 25 percent improvement in fuel efficiency and CO2 emissions.
Singapore. BMW Asia today launched the new BMW 7 Series – the flagship BMW model that embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure – which is set to reinforce its position as the most innovative sedan in the luxury segment.
“The new BMW 7 Series is now equipped with an impressive spread of chassis wizardry that helps give the ride-comfort a noticeable boost. The new 750Li and 740Li which now feature new engines and drivetrain, not only enjoy significant performance enhancement but up to 25 percent and 21 percent in fuel efficiency and CO2 emissions respectively. Meanwhile, the new BMW 730Li is faster and more efficient with up to 11 percent increase in fuel efficiency and CO2 emissions,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia. “Apart from that, the new 7 Series now comes with an enhanced BMW ConnectedDrive portfolio which includes impressive new features that strive to improve our flagship limousine‟s overall safety, convenience and infotainment features.”
“BMW ConnectedDrive is a clever link-up between driver, car and the outside world to make things more safe, convenient and informative. The technically superior Connected Drive features found in the new BMW 7 Series offer an unrivaled combination of driver assistance systems and mobility services that are designed to further strengthen our flagship limousine‟s offering and elevate its position in the luxury segment,” added Mr Fiorentinos.
Connected Drive:
Anti-dazzle High-Beam Assistant with intelligent control.
The BMW 7 Series is now available with Adaptive LED headlights which provide a further safety boost when driving at night. The bright white light it emits illuminates the road ahead with an exceptional intensity. Together with High-Beam Assistant technology, Adaptive LED Headlights with cornering lights, as well as variable headlight distribution, continue to represent the ultimate in lighting technology. The Anti-dazzle High-Beam Assistant in conjunction with Adaptive LED headlights ensures that the driver can enjoy optimal visibility at all times without having to switch manually between high and low beam. The dazzle-free high-beam assistant regulates the main beam of the headlights for optimum illumination of the route and thus reduces the burden on the driver. When the system is activated, an image sensor on the inside of the front mirror monitors the lighting conditions and the traffic ahead at a distance of up to 400 metres. The feature uses these sensor images to determine the strength of the high beam and varies it seamlessly. Meanwhile, oncoming traffic is registered at a distance of approximately 1,000 metres. A mechanism in the headlight specifically covers points in the high beam and dynamically aligns it to rule out any risk of dazzling.
Connected Drive:
New-generation Navigation System Professional: 3-D display and control.
The latest-generation Navigation System Professional is compelling at first glance for its revised design and honed operating system. The tried-and-tested menu navigation has been consciously retained and augmented by further functions. The user interface has benefited from a complete graphic revision and now comprises 3D elements throughout, while the entire architecture of the individual menus is now presented in virtual, three dimensional spaces. Thanks to its 1.3 GHz processor and dedicated 3D graphics card, using the system with its high-quality animations and dynamic transitions is an experience, supported by imagery boasting unprecedented levels of contrast and brilliance.
Efficient Dynamics:
New ECO PRO Mode with coasting mode.
The new ECO PRO mode with the addition of the coasting mode, and proactive driving assistant functions, helps the BMW 7 Series driver to maintain an extra-efficient and economy conscious driving style. The new coasting mode, in particular, has been designed to decouple the combustion engine when it is overrunning at speeds between 50 km/h and 160 km/h. In coasting mode, the new BMW 7 Series is subject to a far lower rate of deceleration as it freewheels along the road with no engine braking effect and minimal fuel consumption. This way, the kinetic energy built up by the vehicle can be harnessed and – through forward-thinking driving aided by the proactive driving assistant – translate into fuel savings of up to five percent. The coasting function is clearly visualized for the driver‟s benefit in the multifunctional instrument cluster and the central Control Display, and can also be deactivated if desired.
BMW 750Li:
Eight-cylinder engine develops more power but burns less fuel.
Making its debut under the bonnet of the BMW 750Li is an upgraded BMW TwinPower Turbo eight-cylinder petrol engine with two turbochargers, Valvetronic, Double-VANOS and High Precision Direct Injection. The 4,395 cc eight-cylinder powerplant retains the impressively smooth assurance and spirited power delivery of its pre-update days. However, optimised high pressure direct injection and reduced charge cycle losses – thanks in the main to the seamlessly variable control of intake valve lift – have pushed its performance potential to a higher level than its predecessor and substantially reduced its fuel economy and emissions. In its latest development stage, the engine generates peak output of 450 hp (+ 10 percent) and unleashes peak torque of 650 Newton metres (+ 8.5 percent) between 2,000 and 4,500 rpm. The engine teams up with the eight-speed automatic transmission, allowing the BMW 750Li to sprint from 0 to 100 km/h in just 4.8 seconds and progress on to an electronically governed top speed of 250 km/h. The eight-cylinder engine belies its improved performance with better efficiency than ever; with overall fuel consumption of 8.6 litres per 100 kilometres and CO2 emissions recorded at 199 g/km, the BMW 750Li trumps its less powerful predecessor by a clear 25 percent.
BMW 740Li & 730Li:
Enhanced Power Delivery & Efficiency.
The BMW 740Li has a 3-litre six-cylinder in-line engine that stands out with its majestic power and unparalleled high-revving character. The state-of-the-art powerplant is one of the first waves of highly efficient petrol engines to bring together BMW TwinPower Turbo technology with High Precision Direct Petrol Injection, twin-scroll turbocharging, Double-Vanos variable camshaft timing and Valvetronic variable valve timing. The BMW 740Li is packed with 320hp with a maximum 450 Newton metres of torque on tap from as low as just 1,300 rpm.
The BMW 740Li has also become quicker (+5 percent; 0-100km/h at 5.7 seconds), more fuel efficient (+21 percent; 7.9 litre/100km) and environmentally-friendlier (+21 percent; 184 g/km CO2 emissions) compared to its predecessor.
The BMW 730Li, meanwhile, is equipped with a proven 3-litre straight-six petrol engine as before. Now with the new eight-speed automatic transmission, the BMW 730Li has similarly become faster (+4 percent; 0-100km/h at 7.5 seconds), has better fuel efficiency (+11 percent; 8.7 litre/100km and lower CO2 emissions (+11 percent; 202 g/km) against its predecessor working with a six-speed transmission.
Exterior Design:
Stylish appearance.
The large, full-width air intake dominating the lower section of the modified front apron is now split into three sections, a pair of chrome bars marking its outer sections and adding further depth to the car‟s sporty looks. Two narrow vertical air intakes sit beyond even the LED foglamps to the left and right of the wide intake. Adhering to the Efficient Dynamics philosophy, these are included as part of the “air curtain” technology, which lowers fuel consumption at higher speeds by forcing the air to flow more aerodynamically around the front wheels.
Interior Design:
Exclusively luxurious.
The optimum interior soundproofing of the BMW 7 Series takes the on-board experience another step towards perfection. Additional insulation materials in the B and C-pillars, skirts and boot area team up with intricate sealing around the window frames and exterior mirrors to minimise driving noise. All of which bring the sound experience generated by the new Bang & Olufsen High End Surround Sound System even more powerfully to the fore. The 1,200-watt music system is hooked up to 16 speakers, some of which are positioned behind illuminated, satin-finish aluminium grilles sited in the mirror triangles of the doors and the parcel shelf. The most attention-seizing member of the speaker line-up is the illuminated centre speaker which extends out of the instrument panel and uses B&O Acoustic Lens Technology. Its distinctive form guarantees perfect sound quality in every seat. When the music system is switched off, the centre speaker retreats back into the instrument panel almost without trace. Meanwhile, the new ambient lighting for the interior creates a pleasant ambience, especially at night. Footwell lights for the driver and front passenger and indirect roof liner illumination via lights integrated into the B-pillars further enhance the feeling of well-being. The colour of the ambient light can be altered according to taste.
The new BMW 7 Series will be available at Performance Motors‟ showrooms from 5 October 2012.
Additional information enclosed:
1. The new BMW 7 Series price list.
2. The new BMW 7 Series variants and specifications.
Ends.
For media enquiries, please contact:
BMW Group Asia
Corporate Affairs Department
Sethipong Anutarasoti
Tel: +65 6838 9630
Email: Sethipong.anutarasoti@bmwasia.com
Daniel Chan
Tel: +65 6838 9639
Email: daniel.chan@bmwasia.com
Media Website: www.press.bmwgroup.com
Performance Motors Limited
Public Relations
Belinda Bay
Tel: (+65) 6319 0115
Email: belinda.bay@simedarby.com.sg
Geraldine Lam
Tel: (+65) 6319 0268
Email: geraldine.lam.huiqi@simedarby.com.sg
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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About Performance Motors Limited (PML)
Performance Motors Limited (PML) is a member of the Sime Darby Group and the distributor of BMW cars and BMW motorcycles in Singapore since 1979.
PML has achieved various accolades in the area of sales achievement and service excellence in its 30-year history in the luxury segment.
In an industry first in 2002, PML initiated a customer lifestyle and rewards programme which most recently evolved into the „BMW 7 Series Privileges Programme Plus‟ – a distinctive lifestyle and rewards programme that is exclusively available to owners of the new BMW 7 Series in Singapore. Five exclusive premium experiences covering golfing, driving, yachting, travelling and lifestyle have been specially designed with the discerning taste of the BMW 7 Series customer in mind.
In 2003 and 2004, PML received awards from BMW Asia in recognition of the BMW 7 Series‟ segment leadership. In 2005, PML added to its collection of BMW awards with the Best Sales performance in the Asia region.
The year 2005 marked a significant milestone when record PML sales established BMW as the leading premium car brand in Singapore and for three consecutive years (2005, 2006 and 2007).
The flagship BMW 7 Series limousines, used to transport world leaders during the 2006 World Bank meetings and all key government events in 2007, was once again reaffirmed as the choice for leaders as the official car for various high-profile events such as Barclays Singapore Open, the ASEAN Ministerial Meetings and the Singapore Airshow.
PML opened the new Performance Centre, the benchmark BMW Sales and Aftersales facility in Asia, in September 2008. The existing two premises at Sime Darby Centre and East Coast Centre continue to serve BMW customers and strengthen PML‟s service excellence in conjunction with the new Performance Centre at 303 Alexandra Road.
In 2011, PML achieved a milestone by becoming the first ever luxury car brand and dealer to surpass the competition, in a highly competitive car market that has traditionally been dominated by volume driven marques. This is the first ever situation anywhere in the world where BMW is the leading car brand.